Build a Community on Social Media with Amie Caswell, Head of Social Media and Creators at Lick
December 7, 2023
In this episode of Ecommerce Marketing 101, we’re joined by Amie Caswell, the Head of Social Media & Creators at DTC paint brand Lick. Amie talks us through building an organic, community-focused social presence, successfully launching on TikTok, and their recent collaboration with iconic brand Heinz.
In this episode of Ecommerce Marketing 101, we’re joined by Amie Caswell, Head of Social Media & Creators at paint brand Lick.
We discuss:
- How Lick’s social presence aligns with the company’s brand and ethos
- The importance of building a community-focused social presence (and where to start)
- How Lick turned their Director of Interior Design into an internal influencer who now features regularly in their content
- Amie’s tips for successfully launching your brand’s TikTok account
- How to create funny, entertaining content which aligns with your brand
- A behind-the-scenes look into Lick’s partnership with Heinz, and how the social team promoted it on social
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