Will Laurenson chats with Sanjay Jenkins, Head of Growth at Replo, about scaling brands through smarter operations and authentic content. From building a nine-figure soap company in 14 months to driving growth at Replo, Sanjay shares what today’s e-commerce brands often miss: focusing on fundamentals. They explore AI’s role, the rise of organic video, and why backend optimisation—supplier deals, pricing, margins—matters as much as front-end marketing. A must-listen for operators who want sustainable growth, not just quick wins.