What happens when you treat cookware like culture? Will Laurenson is joined by Thea Mathias, GM International at Our Place, to explore how this LA-based brand is expanding globally through deeply local insights. From Paris pop-ups to Moroccan tagines in London, Thea shares how real-life interactions shape product messaging, why education around toxins matters, and the unique challenge of scaling without losing soul. If you’re growing a DTC brand internationally or crafting meaningful community experiences, this episode is filled with honest insight and smart strategy. Discover how Our Place blends storytelling, product design and human connection — one pan at a time.