The Intersection of Maths and Marketing Magic: Leveraging AI in Influencer Marketing with Rita Zahir
January 16, 2024
Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. Today, it’s my pleasure to welcome Rita Zahir, Marketing Consultant and VP of Marketing and E-commerce at DAVID GALAN and Let's Get Disruptive.
Grab a coffee and join us as we discuss the importance of data-driven approaches and specific strategies in influencer marketing. Rita shares her hot take on the topic, emphasizing the need for direct response marketing and measuring the impact of influencers. We also delve into the role of AI in customer targeting and acquisition, highlighting its ability to personalize experiences and provide actionable insights.
Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. Today, it’s my pleasure to welcome Rita Zahir, Marketing Consultant and VP of Marketing and E-commerce at DAVID GALAN and Let's Get Disruptive.
Grab a coffee and join us as we discuss the importance of data-driven approaches and specific strategies in influencer marketing. Rita shares her hot take on the topic, emphasizing the need for direct response marketing and measuring the impact of influencers. We also delve into the role of AI in customer targeting and acquisition, highlighting its ability to personalize experiences and provide actionable insights.
Some key talking points of the conversation include:
- Customer targeting and acquisition using AI
- A data-driven approach to influencer marketing
- Why influencer marketing lies at the intersection of maths and magic
- How growth at startups is akin to building out the plane while flying it
- The challenge of customer targeting strategies at new DTC brands
- The evolving social media landscape
Rita is a multitasker and currently serves as a Marketing Consultant and VP of Marketing and E-commerce at High Light Rituals, DAVID GALAN, and Let’s Get Disruptive. She believes that marketing success lies at the intersection of maths and marketing magic. Rita is result-focused and leverages a consumer-centric, data-driven approach to identifying critical insights and predictive signals to drive transformative growth. Her focus is on high-growth e-commerce and emerging media channels- finding where the customer is engaging next.
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IMpulse: The Influencer Marketing Podcast is handcrafted by our friends over at: getphyllo.com and fame.so
Previous guests include Aaron King of R&C PMK, Scott Guthrie of Influencer Marketing Trade Body, and Oliver Lewis of THE FIFTH Group.
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Connect with us on a deeper level here: https://beacons.ai/getphyllo
Check out what you can do with Phyllo here: https://www.getphyllo.com
Want to get in touch with Phyllo?
[email protected]