Explore the critical world of CRO with Khalid Saleh, CEO of FigPii, on Customers Who Click. Dive into Khalid's journey from software architecture to conversion optimization, highlighting pivotal moments with major brands that underscored the importance of CRO. Discover the pitfalls of prioritizing design over functionality, the transformative power of A/B testing, and the role of social proof in increasing conversions. This episode offers invaluable insights into making websites work not just aesthetically, but functionally, for the ultimate goal of converting visitors into customers, backed by Khalid's extensive experience and data-driven approaches to optimization.