Create a Successful Paid Acquisition Strategy with Matt Holtwick, Manager of Growth and Retention at Chomps
February 22, 2024
In this episode of Ecommerce Marketing 101, we’re joined by Matt Holtwick, Manager of Growth and Retention at snack brand Chomps. Matt explains how the brand approached restarting their paid acquisition efforts in 2023. He covers how using a variety of paid media creative can help to reach different advertising goals and ecommerce targets.
In this episode of Ecommerce Marketing 101, we’re joined by Matt Holtwick, Manager of Growth and Retention at snack brand Chomps.
We discuss:
- How Chomps’s in-store presence compliments their online ecommerce strategy
- The methods the brand used to restart their paid acquisition in 2023
- The different types of creative assets, such as static images and UGC videos, Chomps use to reach their advertising goals
- Why open communication and setting clear expectations are key to managing relationships with external agencies
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