Hotel Moment
Your commercial strategy as an evolution and not a revolution | with Jennifer Hill
June 19, 2024
In this episode of Hotel Moment, Karen Stephens interviews Jennifer Hill, the VP of Commercial Strategy at Kalibri Labs. They discuss the concept of commercial strategy and how it differs from traditional revenue management. They emphasize the importance of aligning goals and metrics across revenue, sales, and marketing teams to drive profitability and enhance asset value. The conversation also highlights the role of data analytics in revenue optimization and introduces Kalibri Labs' new publication and certification program. Download, “Demystifying the Digital Market & Guide to Commercial Strategy” at Kalibri Labs Certification: https://kalibrilabscertification.com/
In this episode of Hotel Moment, Karen Stephens interviews Jennifer Hill, the VP of Commercial Strategy at Kalibri Labs. Together they cover:






Prior to joining Kalibri Labs, Jennifer worked with several third-party management companies and has experience in operations and revenue strategy at branded and independent hotels in major markets. Jennifer has been an advisory board member for the Washington DC chapter of HSMAI since 2015 and served for four years on HSMAI’s Revenue Optimization Advisory Board and as co-chair for its annual Revenue Optimization Conference (ROC). 

Jennifer is the winner of HSMAI’s Revenue Optimization Professional of the Year and Top 25 Minds in Sales, Marketing, and Revenue Optimization awards, and is a frequent speaker at ROC and other industry conferences, where she shares her knowledge and experiences, inspiring others to pursue careers in hospitality.

Download, “Demystifying the Digital Market & Guide to Commercial Strategy” at Kalibri Labs Certification


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Previous guests include: Shannon Knapp, CEO of Leading Hotels of the World (LHW), Patrick Norton of Brittain Resorts & Hotels, Shawn Jereb of Montage International, Carlo Del Mistro, Chief Digital Officer of Ennismore, Jason Pirock of Springboard Hospitality, and many more.

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