The Future of SEO and Paid Search: Insights from Industry Experts
September 24, 2024
In this special panel episode of Cutting Edge: Web Content Development, host Jonathan Ames is joined by three industry experts to discuss the evolving landscape of SEO, paid search, and content marketing. Brian Gerstner, Brandon Tancott, and Stephen Fahlsing share their insights on the synergies between paid and organic search, the impact of AI on content creation, and strategies for creating authentic, valuable content in an increasingly noisy digital world.
In this special panel episode of Cutting Edge: Web Content Development, host Jonathan Ames brings together three industry experts to explore the current state and future of SEO, paid search, and content marketing.
Join them as they:
- Delve into the synergies between paid search and organic SEO
- Discuss the impact of AI on content creation and keyword research
- Explore the importance of authentic, experience-driven content
- Examine the role of influencer marketing and sponsorships in digital strategy
- Consider the value of technical documentation in SEO
- Analyze the shift towards contextual SEO and user experience optimization
- Offer insights on cross-border digital marketing strategies
Our expert panel includes:
- Brian Gerstner, President of White Label IQ, a design and development agency specializing in paid media for agencies.
- Brandon Tancott, Founder and Director of Webstreet Digital, an African-based startup focusing on SEO, content work, and cross-border strategies.
- Stephen Fahlsing, Founder and Managing Director of Bonfire, a web design and development agency serving middle-market companies, governments, and nonprofits.
These industry leaders share their experiences, challenges, and strategies for navigating the rapidly changing digital landscape, offering valuable insights for marketers, SEO professionals, and business owners alike.
If you enjoyed this episode, make sure to subscribe, rate and review on Apple Podcasts, Spotify, and Google Podcasts, instructions on how to do this are here.
Cutting Edge: Web Content Development is handcrafted by our friends over at: fame.so
Previous guests include: Naomi Francis-Parker of the Evergreen Agency, Rahul Ravulapati of A10 Networks, Tania Miranda of Tellent and John Hutson of Ink Digital
Check out our three most downloaded episodes:
Previous guests include: Naomi Francis-Parker of the Evergreen Agency, Rahul Ravulapati of A10 Networks, Tania Miranda of Tellent and John Hutson of Ink Digital
Check out our three most downloaded episodes:
- Page Builders vs. Traditional CMSs with Karen McGrane and Jeff Eaton of Autogram
- How A Good Story Can Transform your Organization with Marcello Grande of First Person
- Demystifying SEO with Malte Landwehr of idealo
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