Pricing Mistakes You’re Making & How to Fix Them with Ulrik Lehrskov-Schmidt
January 22, 2025
In this episode of Monetize: The Art of Pricing, host Abhishek Rajagopal welcomes pricing expert and author Ulrik Lehrskov-Schmidt. Together, they discuss the complexities of pricing strategies, from understanding customer value to the differences between B2B and B2C pricing. They share real-world examples and actionable insights to help businesses refine their pricing models, avoid common pitfalls, and maximize revenue. Tune in for practical advice on transforming your pricing approach.
In this episode of Monetize: The Art of Pricing, host Abhishek Rajagopal welcomes pricing expert and author Ulrik Lehrskov-Schmidt. Together, they discuss the complexities of pricing strategies.
Join them as they discuss:
Join them as they discuss:
- The Journey to Pricing Mastery
- B2B vs. B2C Pricing Nuances
- Pricing for Customer Value
- Innovative Pricing Strategies in Action
- The Expansion Cube Concept
- When to Seek External Pricing Help
Ulrik Lehrskov-Schmidt is the Founder and Managing Partner at WillingnessToPay and a globally recognized authority on B2B SaaS pricing strategy. With over 20 years of experience, he has advised top SaaS companies, including Microsoft, SamsungNEXT, and Intel IGNITE, on complex pricing transformations. Ulrik holds an MA in Finance from Harvard and is the author of The Pricing Roadmap. His expertise has driven successful pricing models, resulting in substantial revenue growth for over 150 clients worldwide.
Episode Highlights
00:00 Intro
01:07 The Journey to Pricing Mastery
04:44 B2B vs. B2C Pricing Nuances
10:05 Pricing for Customer Value
19:37 Innovative Pricing Strategies in Action
30:55 The Expansion Cube Concept
43:09 When to Seek External Pricing Help
Episode Resources
- Abhishek Rajagopal on LinkedIn
- Ulrik Lehrskov-Schmidt on LinkedIn
- WillingnessToPay Website
- Book: The Pricing Roadmap
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