Sniffing Out Fraud: The Future of AI in Investigations with Marci De Vries

In this limited series of Risk Management: Brick by Brick, host Jason Reichl sits down with Marci De Vries, CEO of Fraud Sniffr, for Episode 4 of ‘Documentation & Organization’ for a fascinating conversation about the intersection of social media, AI, and insurance fraud investigations. As a serial entrepreneur and investigative expert, Marci shares how her company ties investigative data to tangible reductions in claims awards and timelines, turning investigation from a "waste of money" into a clear ROI. Discover how fraudsters are becoming more "analog" to avoid digital detection, why generative AI cannot be trusted for official reports but is invaluable as an investigative tool, and the alarming rise of social media communities that coach people on how to get bigger settlements. Learn why ethical investigators must remain neutral and what advice Marci gives her clients for positioning themselves for the next set of fraud—investigate everyone. To find out how TrustLayer manages risk so that people can build the physical world around us, head to TrustLayer.io.

In this limited series of Risk Management: Brick by Brick, host Jason Reichl sits down with Marci De Vries, CEO of Fraud Sniffr, for Episode 4 of ‘Documentation & Organization’ for a fascinating conversation about the intersection of social media, AI, and insurance fraud investigations. As a serial entrepreneur and investigative expert, Marci shares how her company ties investigative data to tangible reductions in claims awards and timelines, turning investigation from a "waste of money" into a clear ROI.

Discover how fraudsters are becoming more "analog" to avoid digital detection, why generative AI cannot be trusted for official reports but is invaluable as an investigative tool, and the alarming rise of social media communities that coach people on how to get bigger settlements. Learn why ethical investigators must remain neutral and what advice Marci gives her clients for positioning themselves for the next set of fraud—investigate everyone.

To find out how TrustLayer manages risk so that people can build the physical world around us, head to TrustLayer.io.

Podcast Host: Jason Reichl

Executive Producer: Don Halliwell

Episode Highlights:

00:00 - Intro: Welcome to Risk Management Brick by Brick
00:38 - Marci's Journey: From Novelist to CEO of Fraud Sniffr
02:58 - The Business Model: Tying Investigation Data to Revenue
05:00 - The Evolving Fraudster: Why Analog Methods are Trending
06:33 - Accidental vs. Intentional Fraudsters and Their Cover-Ups
08:16 - The AI Problem: Why Carriers Don't Want Generative AI in Reporting
10:59 - Crime Rings: Using Data Mining to Find Connected Claims
12:21 - The Social Media Communities That Coach Fraud
14:52 - Ethics of Investigation: Our Heart is in Truth, Not Sides
17:39 - Preparing for the Next Fraud: Investigate Every Player
19:31 - Risky or Too Risky: Al, Profiling, and Whistleblowers
27:20 - Final Thoughts: The Best Career Advice Is to Trust Yourself

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Previous guests include: Seth Hausman of Kraus-Anderson Insurance, Matthew Meyer of The Horton Group, Diana Rich of Foundation Building Materials, Christy McHenry of Suffolk Construction, Mark Rieder of NFP, and Cory Mangum of Primoris Services Corporation.

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