The Array.
3 ways to cut through the sea of sameness.
April 1, 2025
Grace Cowlard, creative director and former global brand lead at Adidas, reflects on the rise of AI in marketing—and why it’s led to a growing wave of sameness across brand messaging. But all isn’t lost. Grace shares how emotional intelligence, brand-specific wordbanks, and human nuance are the keys to standing out in an AI-saturated world.Get exclusive insights not shared in episode #008 with this 4-minute bonus episode, “Cut through this sea of sameness.”Want to learn how your brand can break through the noise? Visit Jacquard.com

Grace Cowlard, creative director and former global brand lead at Adidas, reflects on the rise of AI in marketing—and why it’s led to a growing wave of sameness across brand messaging. But all isn’t lost. Grace shares how emotional intelligence, brand-specific wordbanks, and human nuance are the keys to standing out in an AI-saturated world.
Get exclusive insights not shared in episode #008 with this 4-minute bonus episode, “Cut through this sea of sameness.”

Want to learn how your brand can break through the noise? Visit Jacquard.com