Emily Byrne is founder of Rise Centered, which makes a sunrise alarm clock from Himalayan salt and wood with no app, no wifi and no subscription. After a career in art, design and wine, she built it because every alarm clock she tried made her use her phone to set it up. She talks about why Meta ads comparing her clock to a subscription based competitor convert so well, how founder led communication and customer photos build trust, and the cash flow challenges of a hand made hardware business. Listen to hear how simplicity became her strongest sales pitch.