Connecting the data dots for an email channel powerhouse

Karen Stephens sits down with Renee Murrieta in the latest episode of Hotel Moment. Renee is Founder of Show.Tell., a boutique, London-based hospitality marketing agency. Listen in to receive a masterclass in digital marketing, ranging from the importance of personalization for driving effective campaigns to the KPIs that matter across all of your digital channels.

Karen Stephens sits down with Renee Murrieta in the latest episode of Hotel Moment. Renee is Founder of Show.Tell., a boutique, London-based hospitality marketing agency.

Together, they discuss:

How you can use data from one property to cross-sell and promote other properties in your collection
Efficient methods for personalizing campaigns for every segment of your customer base
The importance of collating the data from all of your marketing channels to instruct your strategic decisions
And more!

Discover the importance of personalization for driving effective campaigns and the KPIs that matter across all of your digital channels.

Don't miss this opportunity to uplevel your marketing strategy!

If you enjoyed this episode, subscribe, rate, and review it on Apple Podcasts and Spotify. Instructions on how to do this are here.

Chapters:

00:00 - Intro

02:43 - Renee and Karen’s history

03:54 - Resilience and grit

05:37 - Using data across properties

09:03 - Personalization for hotels

13:14 - About Show.Tell.

15:45 - Reporting data from channel to channel

21:23 - Shopping Cart Abandonment tools

23:41 - Effectively using guest data

25:40 - Sparks of innovation

28:26 - Outro

Hotel Moment Podcast is handcrafted by our friends over at: fame.so

Previous guests incude: Lori Kiel of The Kessler Collection, Patrick Norton of Brittain Resorts & Hotels, Shawn Jereb of Montage International, Caryl Helsel CEOI of Dragonfly Strategists, Jason Pirock of Springboard Hospitality and many more.

Check out the three most downloaded episodes: