Episode 118: 3 Ways to Align Marketing & Sales for Optimal Performance w/ Carman Pirie
August 27, 2019
It’s not that sales and marketing are out-and-out fighting with each other. It’s more that they just won’t acknowledge that the other one exists. I got to talk with Carman Pirie, Principal and Co-Founder of Kula Partners, about how customer experience becomes seamless when sales and marketing collaborate. “Sales and marketing can't be operating in a silo. That doesn't work for today's technology, it doesn’t work for today's buyers, and it doesn't work for what we want to do as organizations in terms of delivering a seamless CX,” Carman said.
It’s not that sales and marketing are out-and-out fighting with each other.
It’s more that they just won’t acknowledge that the other one exists.
I got to talk with Carman Pirie, Principal and Co-Founder of Kula Partners, about how customer experience becomes seamless when sales and marketing collaborate.
“Sales and marketing can't be operating in a silo. That doesn't work for today's technology, it doesn’t work for today's buyers, and it doesn't work for what we want to do as organizations in terms of delivering a seamless CX,” Carman said.
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Previous guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at Salesfare
Check out our three most downloaded episodes:
- Episode 189: 5 Things CRM Software Should Help You Do w/ Jeroen Corthout
- Episode 299: How to Break the Used Car Salesperson Stereotype with Harry Spaight
- Episode 301: From Tech Sales to Business Conversation with Eric Shaver
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