Don’t Neglect TikTok! Advice from Marisa Blackwell, Influencer Marketing Director at The Aragon Company
October 24, 2023
Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. Today, I am joined by Marisa Blackwell, Influencer Marketing Director at The Aragon Company.
Together, we discuss the potential TikTok shows for reaching wider audiences, while also delving into the pitfalls of “fake followers” across all social media platforms. Marisa further provides insights into how to balance authenticity and the need to drive ROI in influencer campaigns, giving tips on how to measure the success of any campaign, before rounding out with advice on scaling out influencer marketing campaigns.
Influencer marketing and creator economy companies use Phyllo APIs to build new features and capabilities by accessing authenticated user data from hundreds of social platforms, available in real time. Visit getphyllo.com to know more!
Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. Today, I am joined by Marisa Blackwell, Influencer Marketing Director at The Aragon Company.
Together, we discuss the potential TikTok shows for reaching wider audiences, while also delving into the pitfalls of “fake followers” across all social media platforms. Marisa further provides insights into how to balance authenticity and the need to drive ROI in influencer campaigns, giving tips on how to measure the success of any campaign, before rounding out with advice on scaling out influencer marketing campaigns.
Join us as we explore the following topics:
- Reaching wider audiences on TikTok
- Identifying the right influencers for your campaigns
- Balancing authenticity and driving ROI
- Measuring success in ROI for an influencer marketing campaign
- The scalability of influencer marketing
Marisa is an adventurous marketer with over ten years of experience across user acquisition, social media, and influencer marketing. As Influencer Marketing Director, she currently oversees new business partnerships, accounts, and operations for The Aragon Company’s influencer marketing programs.
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IMpulse: The Influencer Marketing Podcast is handcrafted by our friends over at: getphyllo.com and fame.so
Previous guests include Aaron King of R&C PMK, Scott Guthrie of Influencer Marketing Trade Body, and Oliver Lewis of THE FIFTH Group.
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Connect with us on a deeper level here: https://beacons.ai/getphyllo
Check out what you can do with Phyllo here: https://www.getphyllo.com
Want to get in touch with Phyllo?
[email protected]