How To Build An ABM Machine with Andy Culligan of AndyCulligan.com
January 5, 2023
In this episode of Confessions of a B2B Marketer, I'm joined by Andy Culligan of AndyCulligan.com. We get Andy to share his process for Account-Based Marketing (ABM). He discusses the advantages of having sales experience in marketing, how to get closer to customers by attending industry events, how to tier your accounts and why Andy loves direct mail.
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This episode is sponsored by Mailtrap - an Email Delivery Platform designed for product companies that send at scale.
Guest submissions here: fame.so/cbe-guest
This episode is sponsored by Mailtrap - an Email Delivery Platform designed for product companies that send at scale.
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