Video marketing is about promoting each video you create for maximum ROI, getting as many views on your video content as humanly possible, or maybe even going viral so your message can touch thousands of people. But you also want to produce videos that only one person will ever get to see, which are essential to your business's success. In this episode, Summer Felix-Mulder shares her top three types of videos that will help you implement personalized and nurturing videos in your marketing strategy, make you stand out, and convert more customers.