Khaleel Gonzalez explains how you can use TikTok as a marketing channel both organically and with advertising.

In this episode you’ll learn the tactics and techniques for really getting value out of TikTok as a marketing channel. It’s not an easy one to use and requires a lot of work, but the content consumption on a daily basis is huge, and there aren’t many brands on the platform yet so there’s huge opportunity available.

From deploying disruptive digital technologies at McDonald's to managing advertiser partnerships at Facebook. Khaleel has built his career around placing himself on the bleeding-edge of emerging tech and consumer sensations.

As VP of Strategic Partnerships at Optimal Agency, Khaleel is the connecting tissue between brands, creators and a leading performance marketing agency that helps unlock incremental revenue and drive awareness with tremendous efficiency for a growing roster of clients.

Khaleel and Optimal are making history on TikTok as one of the first advertisers on the platform and by producing conversions much more affordably than competing social channels.