The uncertainty and challenges surrounding COVID-19 are impacting every business right now.    Company leaders everywhere need to make difficult decisions quickly. This is no time for sentiment.   Wait, no. Scratch that. This is actually the perfect time for sentiment.   Customer sentiment, that is.    Sid Banerjee, Executive Vice Chairman, Founder & Chief Strategy Officer at Clarabridge, joins me on the podcast to go over why quantifying customer sentiment is one of the best tools a leader can use to guide their decisions — especially in a crisis.   Sid shares some interesting, real-world examples on just how companies in some of the hardest-hit industries are using Clarabridge’s platform to tap into these insights and make the difficult decisions required in a crisis.   We cover: - How to use your customers’ voices to drive loyalty and reduce risk - How quantified customer sentiment is shaping the actions of companies in healthcare, finance, and travel.   This post includes highlights of our podcast interview with Sid Banerjee at Clarabridge. For the entire interview, you can listen to The B2B Revenue Executive Experience. If you don’t use Apple Podcasts, we suggest this link.