Hotels under 150 keys: Lark CEO Peter Twachtman on scaling boutique hospitality
May 20, 2026
Lark Hotels has grown into North America's leading hospitality management company for properties under 150 keys. With five self-managed brands, nearly 80 independent hotels and 22 restaurants across 24 states and two countries, they've built something rare in this industry. Peter Twachtman, the CEO behind that growth, explains the tech and operations model that holds it all together, and how Lark keeps each property worth staying in at scale.
Lark Hotels has grown into North America's leading hospitality management company for properties under 150 keys. With five self-managed brands, nearly 80 independent hotels and 22 restaurants across 24 states and two countries, they've built something rare in this industry. Peter Twachtman, the CEO behind that growth, explains the tech and operations model that holds it all together, and how Lark keeps each property worth staying in at scale.
Peter Twachtman brings over 30 years of hospitality experience. Peter studied hospitality management, kicked off his career in F&B and then served as COO at Migis Hotel Group. He was brought in as CEO of Lark Hotels in 2020 to expand the brand and fuel its growth, and has since expanded the portfolio to nearly 80 properties.
Peter Twachtman brings over 30 years of hospitality experience. Peter studied hospitality management, kicked off his career in F&B and then served as COO at Migis Hotel Group. He was brought in as CEO of Lark Hotels in 2020 to expand the brand and fuel its growth, and has since expanded the portfolio to nearly 80 properties.
Learn more about the podcast here: https://hubs.ly/Q0350wrf0
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