Victoria Staten relaunched Famolare, a footwear brand originally founded in 1969, and has grown it more than 514% year-over-year. In this episode she explains how she rebuilt the company from scratch, the marketing strategies driving that growth, and why community building is central to the brand’s future. Victoria also shares her perspective on modern consumer behaviour, the risks of overusing AI in marketing, and how a hybrid supply chain model allows the business to scale quickly while staying profitable. The conversation offers practical lessons on reviving heritage brands and building sustainable ecommerce growth.