Are You Making Data-Driven Decisions or Just Having Opinions? with Paul Graeve
The eCom Ops Podcast
Are You Making Data-Driven Decisions or Just Having Opinions? with Paul Graeve
July 25, 2025
In this episode of the eCom Ops Podcast, Norbert chats with Paul "Gravy" Graeve, Founder & CEO of The Data Group, about making data simple, fast, and effective. No fluff - just frameworks, clarity, and real business outcomes.

Are You Making Data-Driven Decisions or Just Having Opinions?


In this data-packed episode, we sit down with Paul "Gravy" Graeve, founder and CEO of The Data Group, who's spent nearly three decades helping 300+ companies transform scattered information into strategic advantage.

Paul "Gravy" Graeve is the Founder & CEO of The Data Group and the upcoming author of The Data-Driven Leader. He has spent the past two decades helping over 300 companies demystify data, streamline integrations, and unlock significant growth.

The No.1 eCom Operations hack
"if you want to have a real grasp on the truth about your company, you need to have a real grasp on your data because it is the truth about your company."

You Will Learn
Resources Mentioned

Show Notes


Let’s keep learning and growing together in the world of eCommerce!

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