From Hotels to High-End Homes with Brian Sbrocco of ABOVE Vacation Residences
April 1, 2025
In this episode of The Vacation Rental Show, host Lynell Gordon speaks with Brian Sbrocco, CEO and co-founder of ABOVE Vacation Residences, a luxury property management company with a unique approach to hospitality.
This episode is sponsored by Bluetent.
In this episode of The Vacation Rental Show, host Lynell Gordon speaks with Brian Sbrocco, CEO and co-founder of ABOVE Vacation Residences, a luxury property management company with a unique approach to hospitality.
Together they explore:
- Brian's journey from Hyatt Hotels to founding ABOVE Vacation Residences
- How ABOVE transforms homeowners' primary residences into luxury vacation rentals
- The "three-legged stool" philosophy of balancing care for homeowners, guests, and associates
- Creating extraordinary personalized experiences that go beyond traditional hospitality
- Why Brian considers homeowners "guests who never check out"
- The challenges of maintaining luxury service standards post-COVID
- Why ABOVE isn't afraid to charge premium rates ($4,000-$5,000 average, up to $50,000)
- How the company creates $100,000 worth of service for properties commanding high rates
- The power of servant leadership in building authentic luxury experiences
- Advice for entrepreneurs entering the luxury vacation rental market
Brian brings a refreshing perspective on authentic hospitality, emphasizing personal connections and meaningful experiences over technology solutions or rapid growth. With operations in Austin, Nashville, Scottsdale and expanding to Mexico, his unique business model is redefining luxury in the vacation rental industry.
If you enjoyed this episode, make sure to:
- Subscribe, rate, and review
- Share this episode
Episode Resources:
👉 Google - https://bit.ly/gp-how-we-grow
👉 Apple - https://apple.co/3lYc2gU
👉 Spotify - https://spoti.fi/3InYanV
👉 bCast - https://bit.ly/hwg-podcast
👉 iheartradio - https://ihr.fm/3Z8qqlg
👉 RSS - https://bit.ly/how-we-grow-rss
The Vacation Rental Show: How We Grow is handcrafted by our friends over at: fame.so
Previous guests include: Jim DeVos of Best Beach Getaways, Stacy Wesson of Cascara Vacation Rentals, Michael Friedman of The Simple Life Hospitality, Steve Caron of Inhabit, John An of TechTape, Jessica Gillingham of Abode Worldwide, Justin Ford of Breezeway, Mahwussh Alam of One Perfect Stay, Lisa Stinnett of Inhabit, and many more.
Check out the three most downloaded episodes:
Previous guests include: Jim DeVos of Best Beach Getaways, Stacy Wesson of Cascara Vacation Rentals, Michael Friedman of The Simple Life Hospitality, Steve Caron of Inhabit, John An of TechTape, Jessica Gillingham of Abode Worldwide, Justin Ford of Breezeway, Mahwussh Alam of One Perfect Stay, Lisa Stinnett of Inhabit, and many more.
Check out the three most downloaded episodes:
- Vacation Rental Stories: Episode 63 - Driving Innovation and Partnership
- Homeowners Become Family with Michael Godfrey, Owner of Michael’s Vacation Rentals
- Life in Maui as a Property Manager with Scott Jordan, Owner of Maui Life Realty
Are you a vacation rental industry leader looking to share your expertise? We're seeking innovative voices to join our conversation about growing and scaling vacation rental businesses.
The Vacation Rental Show: How We Grow reaches thousands of property managers worldwide. We're particularly interested in perspectives on:
- Scaling your vacation rental portfolio
- Optimizing guest experiences
- Revenue management strategies
- Industry trends and market insights