From Hotels to High-End Homes with Brian Sbrocco of ABOVE Vacation Residences
April 1, 2025
In this episode of The Vacation Rental Show, host Lynell Gordon speaks with Brian Sbrocco, CEO and co-founder of ABOVE Vacation Residences, a luxury property management company with a unique approach to hospitality.
This episode is sponsored by Bluetent.
In this episode of The Vacation Rental Show, host Lynell Gordon speaks with Brian Sbrocco, CEO and co-founder of ABOVE Vacation Residences, a luxury property management company with a unique approach to hospitality.
Together they explore:
- Brian's journey from Hyatt Hotels to founding ABOVE Vacation Residences
- How ABOVE transforms homeowners' primary residences into luxury vacation rentals
- The "three-legged stool" philosophy of balancing care for homeowners, guests, and associates
- Creating extraordinary personalized experiences that go beyond traditional hospitality
- Why Brian considers homeowners "guests who never check out"
- The challenges of maintaining luxury service standards post-COVID
- Why ABOVE isn't afraid to charge premium rates ($4,000-$5,000 average, up to $50,000)
- How the company creates $100,000 worth of service for properties commanding high rates
- The power of servant leadership in building authentic luxury experiences
- Advice for entrepreneurs entering the luxury vacation rental market
Brian brings a refreshing perspective on authentic hospitality, emphasizing personal connections and meaningful experiences over technology solutions or rapid growth. With operations in Austin, Nashville, Scottsdale and expanding to Mexico, his unique business model is redefining luxury in the vacation rental industry.
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The Vacation Rental Show is handcrafted by our friends over at: fame.so
Previous guests include: Jim DeVos of Best Beach Getaways, Stacy Wesson of Cascara Vacation Rentals, Michael Friedman of The Simple Life Hospitality, Steve Caron of Inhabit, John An of TechTape, Jessica Gillingham of Abode Worldwide, Justin Ford of Breezeway, Mahwussh Alam of One Perfect Stay, Sofia Rossato of Inhabit, and many more.
Check out the three most downloaded episodes:
- Vacation Rental Stories: Episode 63 - Driving Innovation and Partnership
- Homeowners Become Family with Michael Godfrey, Owner of Michael’s Vacation Rentals
- Life in Maui as a Property Manager with Scott Jordan, Owner of Maui Life Realty
Got a question for The Vacation Rental Show?
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Whether you’re navigating pricing strategy, owner retention, tech stack decisions, franchise growth, or operational scaling — no question is too big or too niche.
Submit your question in writing, audio, or video — whatever works for you. Lynell and her industry expert guests will select real questions from property managers like you and answer them on the show.
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