Gbenga Sogbaike has over a decade of experience in marketing and the creator economy. He has collaborated with over 1,500 creators on 200+ projects, reaching over 200 million social media users, generating 3 billion views, and partnering with 50+ brands, leading their previous company to win Influencer Marketing Agency of the Year and authoring a valuable Influencer Compensation Report. This episode includes: - Biggest Misconception About Influencer Marketing - How to Find the Right Influencer to Work With? - How to Integrate Affiliate Marketing with Influencer Marketing - Future of Influencer-led Brands - Nike's Air Jordan Was the First Influencer Marketing Deal - How Can Brands Scale Using Influencer Marketing? - The Future of TikTok in the USA Connect with Gbenga on LinkedIn: https://www.linkedin.com/in/gbengasogbaike/ Connect with us on a deeper level here: https://beacons.ai/getphyllo Want to get in touch with Phyllo? [email protected]