How Turo’s Product Ops Scales Localization with AI

In this episode of The Agile Localization Podcast, host Stefan Huyghe is joined by Gideon Hod, Director of Product Operations at Turo, to share how localization fits inside a product ops function at a global car-sharing marketplace.

Talk to an expert: https://crowdin.info/4avcwKU

What You’ll Learn

How to reframe localization as a product operations function that unblocks engineering velocity
Why moving localization upstream into the design phase eliminates bottlenecks and enables faster engineering cycles
The critical role of glossaries and brand voice consistency when automating user-generated content translation
How to build AI translator and proofreader workflows within Crowdin that provide transparency into the translation decision-making process
Why cultural nuance in tone and feedback styles varies significantly by market

Gideon Hod is the Director of Product Operations at Turo, a global peer-to-peer car-sharing marketplace operating across multiple languages and markets. With over a decade of experience in product operations, Gideon has developed deep expertise in aligning localization workflows with fast-moving product teams, treating translation quality as a critical business metric rather than a post-development afterthought.

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