Radical Clarity: Leading with Purpose and Accelerating Growth with Pete Steege, Founder of B2B Clarity
October 7, 2025
In the B2B tech industry, we often celebrate the brilliant engineers and technical experts who launch groundbreaking products. But what happens when these same individuals suddenly find themselves in the CEO’s chair?
In this episode of The B2B Revenue Executive Experience, host Cory Cotten-Potter is joined by Pete Steege, the Founder of B2B Clarity, to unpack the challenges of the “accidental CEO” and help technical founders successfully transition into strategic leadership roles.
In the B2B tech industry, we often celebrate the brilliant engineers and technical experts who launch groundbreaking products. But what happens when these same individuals suddenly find themselves in the CEO’s chair?
In this episode of The B2B Revenue Executive Experience, host Cory Cotten-Potter is joined by Pete Steege, the Founder of B2B Clarity, to unpack the challenges of the “accidental CEO” and help technical founders successfully transition into strategic leadership roles.
What You'll Learn:
- How to transform from a technical expert to an effective CEO
- The Truth Chain Framework for identifying your company's core purpose and ideal customers
- Why relationships are the foundation of B2B business success and how to nurture them effectively
- Why simplifying messaging and removing obstacles is more effective than adding features
- How to build authentic connections by focusing on customer value rather than technical capabilities
Pete Steege is a B2B marketing expert and the Founder of B2B Clarity, a marketing advisory firm specializing in helping technical founders transition into strategic leadership roles. With over 30 years of experience across tech and manufacturing landscapes, from Silicon Valley startups to Fortune 100 organizations, Pete began his career as an engineer before evolving into a trusted growth advisor for CEOs. He is the author of Radical Clarity: How Accidental CEOs Uncover Meaning, Lead with Purpose, and Accelerate Growth, which provides a strategic roadmap for technical leaders scaling beyond their expertise.
GUESTS: Pete Steege, Founder of B2B Clarity
Want more insights on mastering the fundamentals of selling? Explore more episodes of The B2B Revenue Executive Experience where elite sales leaders share the systems, mindsets, and tools that drive consistent performance. 🎧 Browse all episodes
Want more insights on mastering the fundamentals of selling? Explore more episodes of The B2B Revenue Executive Experience where elite sales leaders share the systems, mindsets, and tools that drive consistent performance. 🎧 Browse all episodes
Subscribe to the podcast or write a review
Previous guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at Salesfare
Check out our three most downloaded episodes:
- Episode 189: 5 Things CRM Software Should Help You Do w/ Jeroen Corthout
- Episode 299: How to Break the Used Car Salesperson Stereotype with Harry Spaight
- Episode 301: From Tech Sales to Business Conversation with Eric Shaver
Ready to Join the Conversation? Click fame.so/vsa-guest to apply. Tell us about your expertise, experience, and why you’d make an exceptional guest on the B2B Revenue Executive Experience podcast. We can’t wait to explore the insights and strategies that make you a leader in the revenue space.
The B2B Revenue Executive Experience is handcrafted by our friends over at: fame.so