How Resilience, Presence, and Authentic Leadership Build Market-Dominating Roofing Operations, with Auston Batts

When most people think about building a thriving roofing operation in a new market, they picture aggressive sales tactics, competitive pricing, and technical expertise. They imagine crews moving fast, closing deals quickly, and establishing market dominance through operational efficiency. However, Auston Batts has different ideas. In this episode of Under The Roof, Auston, Commercial Service Sales Manager at Baker Roofing, joins hosts Todd Kavanaugh and Matthew Elban to talk about what it really takes to build a new market and how life outside work can reshape the way you lead inside it.

In this episode of Under The Roof, Auston, Commercial Service Sales Manager at Baker Roofing, joins hosts Todd Kavanaugh and Matthew Elban to talk about what it really takes to build a new market and how life outside work can reshape the way you lead inside it.

What You’ll Learn:

Why genuine community support is non-negotiable during a crisis
How to become the first line of support in your market
The tactical power of being present over rushing through difficult seasons
How personal resilience translates to market-building credibility

Auston Batts is the Commercial Service Sales Manager at Baker Roofing, where he is establishing the company's first presence in Southwest Florida. With nine years at Baker Roofing, Austin has built a career defined by growth and resilience, progressing from entry-level residential roofing in Wilmington, North Carolina, to leading market expansion in Savannah, Georgia, and now spearheading the company's strategic growth in Southwest Florida. His expertise spans operational excellence, team building, and relationship-driven business development.