Imagine you’re preparing for a meeting with a new prospect. What steps are you taking beforehand? You’re probably doing some research on their organization and their particular position. Maybe you uncover a few recent milestones the business has reached or you find that the prospect recently received a promotion.  All of this information will obviously be helpful in moving your professional relationship forward. Why do we often fail to conduct this research before reaching out via email? In this episode of the B2B Revenue Executive Experience, I check in with OnCourse’s CRO, Gessie Schechinger.  We discuss: How to avoid becoming another automation junkie Understanding the best email sequence timing The biggest keys to effective email outreach