From Best Buy to Radisson Hotels to leading ecommerce at RahrBSG, Jamie Golde, Director of Ecommerce at RahrBSG, has seen the digital commerce revolution from every angle. Today, she’s helping transform a traditionally offline, relationship-driven B2B industry into an efficient, customer-first digital experience. In this episode of VTEX Live, Jamie joins Santiago Naranjo to share how B2B commerce is evolving beyond spreadsheets and handshakes, why choosing VTEX meant choosing partnership over “one-size-fits-all” platforms, and the lessons she brought from scaling ecommerce at Best Buy during the rise of Amazon. She also reflects on the challenges of being a woman leader in a male-dominated industry, the importance of confidence and curiosity, and what it will take for VTEX to scale its presence in North America. “If you’ve ever wondered what it takes to modernize B2B commerce, this episode shows why partnership, adaptability, and trust make all the difference

From New York to Mexico City, Brazil, and the U.S., Alexandre Gusmão, Senior Director of Product Management at VTEX, has built a career shaped by diverse cultures, entrepreneurship, and global product leadership. After co-founding a digital investment startup in Brazil and leading personalization at Amazon Retail, Alexandre now heads product at VTEX, where he helps define the balance between SaaS foundations and customer differentiation. In this episode of VTEX Live, Alexandre joins Santiago Naranjo to share how to decide what’s “table stakes” versus a true differentiator, why prioritization across 40+ countries and industries is both an art and a science, and how product teams can avoid becoming “glorified backlog managers.” He also reflects on hiring for curiosity and domain expertise, creating direct customer loops, and the importance of always articulating vision behind every feature request. If you’ve ever wondered how a global platform scales while still enabling unique customer value, this episode shows why clarity, extensibility, and vision make all the difference.

Suman Guha, Vice President at Tata Digital, leads a $10B commerce portfolio spanning quick commerce, luxury, electronics, and fast fashion. With nearly two decades of global SaaS and commerce leadership, he’s navigated boardrooms from London to Mumbai and partnerships from Mercedes-Benz to global marketplaces. But for Suman, success isn’t just about scale; it’s about nation-building and putting purpose at the center of growth. In this episode of VTEX Live, Suman joins host Santiago Naranjo to share insights from Tata Group’s $160B ecosystem, why 62% of profits go to nonprofit causes, and how culture and clarity drive global partnerships. He reflects on managing teams across 100+ countries, balancing global expansion with local roots, and building technology that serves both purpose and performance. If you want to understand how one of the world’s most influential business groups blends agility, scale, and social responsibility, this episode delivers a rare perspective.

Vice President of Investor Relations at VTEX, Julia Vater Fernández, has built a career at the intersection of finance, ecommerce, and global expansion. From her early years at JPMorgan to private equity, and later taking part in two IPOs, Julia has navigated high-stakes growth while championing Latin America’s talent on the world stage. In this episode of VTEX Live, Julia joins Santiago Naranjo to share the lessons learned from going public twice, the discipline it takes to handle market volatility, and the cultural moments that shaped VTEX’s IPO. She explains why timing and company maturity matter more than hype, how diversifying revenue across regions builds resilience, and why trust - not just product - is the key to winning in new markets. If you’ve ever wondered what it takes to go public and grow globally, this episode shows why focus, timing, and trust make all the difference.

Jamal Hamad, SVP Stores & Professional Services at RONA, has spent more than three decades building and transforming some of retail’s most iconic brands. From his early days in a family supermarket to leading digital innovation at Home Depot and now RONA, Jamal has seen every side of retail, from the shop floor to the platform layer. In this episode of VTEX Live, Jamal shares hard-earned lessons on leadership, change management, and why emotional buy-in matters more than technical perfection. He explains how VTEX won RONA’s trust during a flooded demo call, why 85% execution with belief beats 100% without it, and why the future of commerce will be won through experience, not just efficiency. If you’re navigating transformation, scaling a B2B platform, or building a people-first culture, this episode is a masterclass in how to lead change that lasts.

Founder of Farnam Street and Author of Clear Thinking, Shane Parrish has built a global reputation for helping leaders think clearly when it matters most. From his years in Canada’s intelligence community to writing Clear Thinking, Shane has spent decades studying how decisions really get made, and how to make better ones. In this episode of VTEX Live, Shane Parrish joins Mariano Gomide to talk about why emotional mastery matters more than ever, how slowing down can speed up success, and what great leaders do differently when making big decisions. He shares why his book Clear Thinking went through three rewrites, how decision journals help teams, and why slowing down is really about getting the direction right. If you’ve ever felt overwhelmed by decisions or unsure when to slow down, this episode shows why clear thinking, not constant motion, is what drives real progress.

Chief Digital Officer Rama Theekshidar doesn’t just talk about innovation, he lives it. From growing up in India to studying in France and leading digital strategy in the US, Rama has spent his career turning complexity into clarity and technology into human impact. In this episode of VTEX Live, Rama opens up about his global journey, how immigrant perspective fuels bold leadership, and why true innovation starts with people, not platforms. He breaks down the real role of AI in B2B, why cost-cutting is not a strategy, and what leaders get wrong when chasing the next big thing. If you’ve ever felt like digital transformation was all buzz and no soul, this episode is proof that mindset, not machines, makes the difference.