VTEX Live
Forget shiny decks and safe opinions. VTEX Live is where bold leaders say what everyone else is too scared to.
Hosted by the fearless voices behind VTEX, this podcast dives headfirst into the real stories of digital transformation, unfiltered and unapologetically practical.
You’ll hear from rebel CIOs, renegade architects, and strategic misfits who’ve scaled composable commerce and AI, without burning millions or waiting 18 months to launch.
We’re here to expose the industry myths, unpack the chaos behind smooth digital rollouts, and spotlight the leaders building agile, AI-powered ecosystems, faster, leaner, and smarter than the “best of breed” cult would ever admit.
No vendor worship.
No buzzword soup.
Just bold insights, battle-tested strategies, and the future of commerce, delivered straight from the front lines.
If you’re leading transformation, scaling platforms, or just sick of expensive tech that doesn’t deliver, this is your coup.
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Julia Vater Fernández on Leading Two IPOs, Global Expansion & Putting LATAM on the Tech Map
August 28, 2025 • 29 MIN
Vice President of Investor Relations at VTEX, Julia Vater Fernández, has built a career at the intersection of finance, ecommerce, and global expansion. From her early years at JPMorgan to private equity, and later taking part in two IPOs, Julia has navigated high-stakes growth while championing Latin America’s talent on the world stage.
In this episode of VTEX Live, Julia joins Santiago Naranjo to share the lessons learned from going public twice, the discipline it takes to handle market volatility, and the cultural moments that shaped VTEX’s IPO. She explains why timing and company maturity matter more than hype, how diversifying revenue across regions builds resilience, and why trust - not just product - is the key to winning in new markets.
If you’ve ever wondered what it takes to go public and grow globally, this episode shows why focus, timing, and trust make all the difference.
Why Retail Experience Beats an MBA: Lessons from Jamal Hamad
August 21, 2025 • 26 MIN
Jamal Hamad, SVP Stores & Professional Services at RONA, has spent more than three decades building and transforming some of retail’s most iconic brands. From his early days in a family supermarket to leading digital innovation at Home Depot and now RONA, Jamal has seen every side of retail, from the shop floor to the platform layer.
In this episode of VTEX Live, Jamal shares hard-earned lessons on leadership, change management, and why emotional buy-in matters more than technical perfection. He explains how VTEX won RONA’s trust during a flooded demo call, why 85% execution with belief beats 100% without it, and why the future of commerce will be won through experience, not just efficiency.
If you’re navigating transformation, scaling a B2B platform, or building a people-first culture, this episode is a masterclass in how to lead change that lasts.
Shane Parrish on Clear Thinking, Emotional Mastery & Decision-Making That Matters
August 7, 2025 • 18 MIN
Founder of Farnam Street and Author of Clear Thinking, Shane Parrish has built a global reputation for helping leaders think clearly when it matters most. From his years in Canada’s intelligence community to writing Clear Thinking, Shane has spent decades studying how decisions really get made, and how to make better ones.
In this episode of VTEX Live, Shane Parrish joins Mariano Gomide to talk about why emotional mastery matters more than ever, how slowing down can speed up success, and what great leaders do differently when making big decisions. He shares why his book Clear Thinking went through three rewrites, how decision journals help teams, and why slowing down is really about getting the direction right.
If you’ve ever felt overwhelmed by decisions or unsure when to slow down, this episode shows why clear thinking, not constant motion, is what drives real progress.
Rama Theekshidar on AI, Mindset & Global Growth
July 31, 2025 • 27 MIN
Chief Digital Officer Rama Theekshidar doesn’t just talk about innovation, he lives it. From growing up in India to studying in France and leading digital strategy in the US, Rama has spent his career turning complexity into clarity and technology into human impact.
In this episode of VTEX Live, Rama opens up about his global journey, how immigrant perspective fuels bold leadership, and why true innovation starts with people, not platforms. He breaks down the real role of AI in B2B, why cost-cutting is not a strategy, and what leaders get wrong when chasing the next big thing.
If you’ve ever felt like digital transformation was all buzz and no soul, this episode is proof that mindset, not machines, makes the difference.