Built to Shine is a podcast about entrepreneurship, leadership, and building businesses with purpose. Hosted by Vanessa Yakobson, CEO of Blo Blow Dry Bar, each episode features candid conversations with franchisees and industry leaders who are redefining what it means to grow, lead, and scale with intention. From the realities of early entrepreneurship to team culture, franchising, resilience, and growth, this is where real stories meet real strategy. If you’re building something, dreaming bigger, or leading a team, you’re in the right place.
Why I Chose Franchising Over Corporate
August 6, 2026 • 43 MIN
Jean Camilletti shares her journey from high-level fashion executive to successful multi-unit Blo Blow Dry Bar owner. She tells the story of her transition from corporate pressure to local business ownership and the resilience needed to survive tough times. This conversation covers the importance of brand systems, people management, and community impact.
The Mindset Behind Every Successful Business
July 3, 2026 • 47 MIN
Samantha Sherman didn't become an entrepreneur because she had all the answers. She became one because she believed in hard work, embraced calculated risk, and wanted to build something of her own. After becoming a franchisee, growing a struggling business into a successful one, and eventually transitioning into franchise support, Sam gained a unique perspective on what helps business owners thrive.In this episode of Built to Shine, Sam shares lessons from both sides of franchising, from navigating uncertainty and leading a team to building consistent habits and staying grounded through challenges. She and Vanessa explore why self-awareness, resilience, and a willingness to embrace discomfort often matter more than having the perfect business plan, and why the most successful entrepreneurs never stop learning or growing.
Building a Business Through People
June 4, 2026 • 50 MIN
Komal Noordin never expected entrepreneurship to lead her back to herself. After spending time at home with her young children, she realized she wanted something that challenged and fulfilled her beyond motherhood. Through business ownership, she found a renewed sense of purpose and built Blo Germantown into a thriving part of the Memphis community.In this episode of Built to Shine, Komal shares how her background in behavioral therapy shaped her leadership style, from coaching employees with empathy to creating a culture rooted in accountability, communication, and growth. She opens up about balancing motherhood with entrepreneurship, navigating employee turnover, and learning that successful leadership is less about having all the answers and more about staying open to learning.
Building Success Through Responsibility and Risk
May 7, 2026 • 41 MIN
In this episode of Built to Shine, Vanessa Yakobson sits down with multi-unit franchise owner Kenny Trattner to unpack what entrepreneurship really looks like behind the scenes. From his early decision to work for himself to building and scaling multiple locations, Kenny shares the mindset, discipline, and responsibility required to succeed.
Leading with Intention
April 2, 2026 • 46 MIN
In this episode of Built to Shine, Vanessa sits down with Jessica Carothers, owner of Blo Albuquerque and multiple beauty businesses, to talk about what it really takes to grow sustainable businesses through people-first leadership. Jessica shares her unconventional path from education to entrepreneurship, the hard lessons she learned while opening three businesses in three years, and how vulnerability, trust, and intentional culture-building became the foundation of her success. This conversation explores leadership development, delegation, balance, and why creating opportunity for others is both the hardest and most rewarding part of business ownership.
Change your mindset, grow your business
March 5, 2026 • 48 MIN
In this episode of Built to Shine, Vanessa Yakobson sits down with Marissa Torres, owner of Blo Daly City, for an honest conversation about what entrepreneurship really looks like behind the scenes.Marissa shares her journey from corporate work into franchise ownership, including the confidence that pushed her to take the leap, the self doubt that followed, and the mindset shift that ultimately changed everything.From navigating uncertainty during the pandemic to learning when to step out of the day to day and into true leadership, this episode explores resilience, self accountability, and the importance of surrounding yourself with the right people. Whether you’re building a business, considering entrepreneurship, or learning how to grow as a leader while balancing real life responsibilities, this conversation offers thoughtful perspective and hard earned lessons.