Noah Yakobson moved from a business strategy role at a sports broadcasting company in Canada to owning multiple lash and brow studios. Although his corporate role brought together his business background and interest in sports, Noah wanted greater control over his own results and the opportunity to build something of his own. He shares how seeing his parents build businesses influenced his own interest in entrepreneurship and the freedom that can come with building something of your own. He started early, used a long time horizon, and took a leap of faith into an industry he knew very little about at first.

His approach focuses on business fundamentals rather than specific services. He highlights the importance of data-driven decisions and building trust with an inherited team. From managing staff issues to looking at daily sales projections, Noah explains the discipline required to keep four locations running smoothly while staying level-headed through every challenge.