Scaling Sales Teams with Intentionality: The Playbook from Shabri Lakhani

In this episode of Scale Sessions, host Nicola Anderson is joined by Shabri Lakhani, Chief Revenue Officer at ScreenCloud, who talks about her evolution from door-to-door sales to scaling global revenue teams. Shabri shares how to build high-performing sales teams using her “Four S’s Framework”. The conversation dives into restructuring teams, experimenting with AI SDRs, and building thriving enterprise sales functions. With hard-won insights on coaching, market segmentation, and leadership alignment, this episode is a must-listen for revenue leaders navigating the leap from SMB to enterprise sales. Scale Sessions offers you straight-talking, unfiltered chats with growth leaders. We bring real-world insights from female revenue leaders on the front lines. Our guests are hands-on change-makers navigating the daily challenges of scaling businesses. Whether you're a CRO, VP of Sales, or a marketing leader, Scale Sessions delivers candid, no-nonsense advice to help you boost revenue and overcome growth roadblocks. Get ready for practical takeaways you can implement immediately for real impact. Let’s start scaling.

In this episode of Scale Sessions, host Nicola Anderson is joined by Shabri Lakhani, Chief Revenue Officer at ScreenCloud, who talks about her evolution from door-to-door sales to scaling global revenue teams. Shabri shares how to build high-performing sales teams using her “Four S’s Framework”s. The conversation dives into restructuring teams, experimenting with AI SDRs, and building thriving enterprise sales functions. With hard-won insights on coaching, market segmentation, and leadership alignment, this episode is a must-listen for revenue leaders navigating the leap from SMB to enterprise sales.

What you will learn:

How to build effective sales training programs that balance innate and teachable skills
The "Four S's Framework": skills, structure, strategy, and systems
Why enterprise sales require a distinct approach and timeline
How to restructure sales teams while maintaining morale and performance
The 12-month timeline required to build and scale an enterprise sales function properly
Why AI SDRs can improve efficiency in lead qualification and research
How to evaluate sales talent across different market segments (SMB vs. Enterprise)
The importance of territory definition and account scoring in outbound sales strategy
How to manage leadership expectations during major sales organizational changes
Why coaching remains non-negotiable regardless of experience level

Shabri Lakhani is the Chief Revenue Officer at ScreenCloud and a strategic sales leader known for scaling high-performing revenue teams globally. With experience building teams from 0 to 50+ and advising over 120 SaaS organizations through her consultancy SalesWorks, Shabri brings deep expertise in sales enablement, revenue architecture, and customer-centric growth. A former founder and award-winning thought leader, she blends data-driven strategy with elite coaching frameworks to drive predictable growth and lasting impact in go-to-market organizations across the SaaS ecosystem.

Scale Sessions offers you straight-talking, unfiltered chats with growth leaders. We bring real-world insights from female revenue leaders on the front lines. Our guests are hands-on change-makers navigating the daily challenges of scaling businesses. Whether you're a CRO, VP of Sales, or a marketing leader, Scale Sessions delivers candid, no-nonsense advice to help you boost revenue and overcome growth roadblocks. Get ready for practical takeaways you can implement immediately for real impact.

Let’s start scaling.