Coca-Cola, Salesforce, and HubSpot: The AI Event Strategies Behind Their Big Event Wins
May 6, 2025
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In a world drowning in AI-generated content, real human connection is the ultimate flex. In this episode of Production Value Matters, host Matthew Byrne breaks down how live events and experiential marketing are fighting back - and winning. Discover why brands like yours need boots-on-the-ground experiences to cut through the digital noise, spark emotion, and build lasting trust. From the frontlines of brand strategy, this episode reveals how to make your events not just memorable, but magnetic.
In this episode of Production Value Matters, host Matthew Byrne tackles a pressing question for marketing and event professionals: in a landscape dominated by AI-generated content, how do businesses break through the noise and build authentic connections with their audiences?
You’ll learn:
- The current state of AI in content creation
- Why audiences are becoming numb to AI-generated marketing
- How live events create trust and memorable experiences
- Case studies of major brands successfully blending AI with in-person experiences
- Practical strategies for incorporating live experiences into your marketing plan
Matthew explores why trade shows, conferences, networking events, and experiential marketing activations are becoming strategic necessities in a world oversaturated with digital noise.
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Host LinkedIn: linkedin.com/in/matthewbyrnecsep
Production Value Matters: The Business Event Podcast is handcrafted by our friends over at: fame.so
Previous guests include: Nick Borelli of Zenus Inc, Jonathan Kazarian of Accelevents, Mahoganey Jones of Event Specialists Inc, Sarah James of Live Nation, Kim Washington of NBA, Jacob Zucker of Morgan Stanley, Carrie Davenport of Altria and Catherine Chaulet of Global DMC Partners
Check out our three most downloaded episodes:
Previous guests include: Nick Borelli of Zenus Inc, Jonathan Kazarian of Accelevents, Mahoganey Jones of Event Specialists Inc, Sarah James of Live Nation, Kim Washington of NBA, Jacob Zucker of Morgan Stanley, Carrie Davenport of Altria and Catherine Chaulet of Global DMC Partners
Check out our three most downloaded episodes:
- Measuring Value in Your Events: Insights from Jodi Collen, Director of Meetings and Events at Great Clips
- Educating Clients and Managing Expectations in Event Production with Fransiska Weckesser
- The Intersection of Event Planning and Psychology with Victoria Matey of Matey Events