Production Value Matters: The Business Event Podcast
Want to learn how to create exceptional B2B events that leave a lasting impression and deliver real results? Whether you’re tackling event planning, AV production, or the finer details of event management, we’ve got you covered.
Brought to you by Byrne Production Services, Production Value Matters: The Business Event Podcast dives into the world of B2B events with candid conversations and insights from top industry experts. From event trends and planning tips to behind-the-scenes stories, we’re here to answer your biggest questions and help you take your events to the next level.
Tune in for actionable advice, fresh perspectives, and a little inspiration to make your events unforgettable!
Audience Question and Answer form: https://forms.gle/rVmNEPvtB8A3kort9
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Pocket Casts
The Debate: A 2025 Preview of Events Industry Trends
November 26, 2024 • 59 MIN
For additional resources for #eventprofs visit www.productionvaluematters.com
In this panel episode of Production Value Matters, host Matthew Byrne and panelists Candice, Evan, and Nick discuss key trends and challenges facing the events industry in 2025, including changing audience engagement strategies, workforce evolution, and potential economic impacts of new policies.
The Art of Intimate Storytelling: Thomas Pitchford on Creating Engaging Event Experiences
November 19, 2024 • 32 MIN
For additional resources for #eventprofs visit www.productionvaluematters.com
In this episode of Production Value Matters, host Matthew Byrne interviews Thomas Pitchford, Senior Director of Experiences, Creative, and Production Global Events at Type A Events. With over two decades of experience transitioning from musical theater to event production, Thomas shares his unique approach to crafting intimate and engaging experiences in large-scale corporate events.
Using Technology Creatively: Matthew’s Guide to Adding Production Value to Events
November 12, 2024 • 27 MIN
For additional resources for #eventprofs visit www.productionvaluematters.com
In this episode of Production Value Matters, host Matthew Byrne explores how event professionals can leverage technology creatively to add production value without necessarily increasing budgets. He discusses the evolution of event technology pricing, the different tiers of equipment quality, and strategies for integrating various technologies to create impactful experiences.
Leading Through Change: Tavar James on Building Creative Event Teams
November 5, 2024 • 35 MIN
For additional resources for #eventprofs visit www.productionvaluematters.com
Tavar James brings over a decade of experience spanning high-profile programs like American Idol and NBA events, offering valuable insights for both seasoned professionals and newcomers to the industry. Tavar shares his journey from hospitality to tech, discusses leadership strategies for managing creative teams, and offers insights on navigating industry changes while maintaining team motivation.
Panel Episode: Bridging Experience Gaps in the Events Industry
October 29, 2024 • 66 MIN
In this inaugural Season 2 panel episode of Production Value Matters, host Matthew Byrne brings together three industry veterans - Candice Davis (vFairs), Nick Borelli (Zenus), and Evan Babins (Intuit Canada) - to discuss the dramatic shift in the events industry workforce, exploring the challenges and opportunities presented by a new generation of event professionals.
For additional resources for #eventprofs visit www.productionvaluematters.com
From Planner to Protector: Heather Reid's Journey in Event Contract Education
October 22, 2024 • 35 MIN
In this episode of Production Value Matters, host Matthew Byrne interviews Heather Reid, founder of Planner Protect and creator of the Certified Event Contract Professional (CECP) program. Heather shares her journey from event planner to contract expert, discussing the importance of contract knowledge in the events industry and offering practical advice for professionals at all stages of their careers.
For additional resources for #eventprofs visit www.byrneproductionservices.com/pvm
Maximizing Value: The Art of Negotiating In-House AV Contracts
October 15, 2024 • 26 MIN
In this episode of Production Value Matters, host Matthew Byrne provides a deep dive into the complexities of negotiating with in-house AV providers. He shares insights on understanding the structure of in-house AV companies, strategies for effective negotiation, and tips for ensuring value in AV contracts.
For additional resources for #eventprofs visit www.byrneproductionservices.com/pvm
Behind the Scenes at CME: Insights from Show Manager Shawn Shapiro
October 8, 2024 • 17 MIN
In this episode of Production Value Matters, host Matthew Byrne interviews Shawn Shapiro, the show manager of the Canadian Meetings and Events Expo (CME). They discuss the evolution of the event, current industry trends, and the future of business events in Canada and beyond.
Mastering the Art of Pivoting in Event Management with Ryanne Rask
October 1, 2024 • 30 MIN
In this episode of Production Value Matters, host Matthew Byrne interviews Ryanne Rask, Director of Events and Experiential Marketing at ProducePay. Ryanne shares her journey from culinary arts to tech events, discusses the importance of fearlessness in career pivots, and offers insights on managing last-minute changes in event planning.
Lessons on Elevating Internal Events with Jacob Zucker, Event & Marketing Director at Morgan Stanley
September 24, 2024 • 28 MIN
In this episode of Production Value Matters, host Matthew Byrne interviews Jacob Zucker, Event & Marketing Director at Morgan Stanley. Jacob shares his journey in event management, insights on crafting impactful internal events, and strategies for enhancing orientation experiences for interns and new hires.
Data-Driven Community Building: Laura Kaiden on Crafting Impactful Events
September 17, 2024 • 26 MIN
In this episode of Production Value Matters, host Matthew Byrne interviews Laura Kaiden, Senior Manager of Events at Classy.org. Laura shares her journey in event marketing, discusses strategies for creating engaging community experiences, and offers insights on balancing attendee needs with business objectives in event planning.
From Greenwashing to Real Change: Natalie Lowe on Event Sustainability
September 10, 2024 • 38 MIN
In this episode of Production Value Matters, host Matthew Byrne interviews Natalie Lowe, founder of the Event Sustainability Forum and owner of Celebrate Niagara. They discuss the current state of sustainability in the events industry, challenges faced, and practical steps event professionals can take to make a real impact.
Service-Driven Incentives: Transforming Corporate Events with Tom Edelen of Thrivent
August 28, 2024 • 15 MIN
In this episode of Production Value Matters, host Matthew Byrne interviews Tom Edelen, Senior Event Planner at Thrivent. Tom shares his unique journey from youth ministry to corporate event planning and discusses Thrivent's innovative approach to incentive programs that prioritize service and generosity.
Leveraging Technology and Human Connection in Event Planning with Nathalie Saikaly
August 13, 2024 • 23 MIN
In this episode of Production Value Matters, host Matthew Byrne interviews Nathalie Saikaly from Dell Technologies. Nathalie shares her diverse career journey in event management, discusses the integration of AI in events, and offers insights on creating meaningful experiences for attendees in the post-pandemic world.
Navigating the Future of Event Planning with Catherine Chaulet of Global DMC Partners
July 30, 2024 • 29 MIN
In this special on-location episode of Production Value Matters, host Matthew Byrne interviews Catherine Chaulet, CEO and President of Global DMC Partners, at the Conrad in Punta de Mita, Mexico. Catherine shares valuable insights on managing tight budgets, incorporating sustainability and CSR into events, and addressing the gender disparity in leadership within the events industry.
Elevating Business Events: Insights on Live Entertainment with Sarah James of Live Nation
July 16, 2024 • 33 MIN
In this episode of Production Value Matters, host Matthew Byrne interviews Sarah James, Director of Sales for Live Nation Special Events in Austin and San Antonio. Sarah shares her expertise on integrating live entertainment into business events, discussing everything from local bands to top-tier talents, and offering valuable insights for event planners looking to elevate their events through music.
Mastering Event Leadership: Insights from Kim Washington Director of Events at the NBA
July 2, 2024 • 33 MIN
In this episode of Production Value Matters, host Matthew Byrne interviews Kim Washington, a Director of Events at the National Basketball Association. Kim shares her journey in the event industry, discusses leadership strategies for high-pressure situations, and offers insights on maintaining team morale and work-life balance.
Boosting Customer Engagement through Event Promotions with Alex Grist of Express Flooring
June 18, 2024 • 25 MIN
In this episode of Production Value Matters, host Matthew Byrne is joined by Alex Grist, the Director of Events at Express Flooring. Join them as they discuss the importance of brand consistency at exhibitions, revamping event strategies, and adapting to changing market dynamics.
Navigating the AV Buying Process with our Host Matthew Byrne: LIVE at Canadian Special Events 2024
June 11, 2024 • 23 MIN
In this episode of Production Value Matters, Matthew Byrne is at CSE Live with Jason Koop, VP of Business Development at Canadian Special Events Magazine, discussing the different types of AV companies, factors contributing to the high costs, and strategies for finding cost-effective solutions.
Burnout: Recognizing Early Warning Signs and Practical Prevention Tips with Naomi Tucker of Planners on Purpose
June 4, 2024 • 33 MIN
In this episode of Production Value Matters, host Matthew Byrne is joined by Naomi Tucker, founder of Planners on Purpose. Join them as they explore the topic of burnout in the event industry, and practical strategies to prevent it, from stress awareness to setting boundaries and using productivity tools.
Matthew & Michael's Ultimate Guide: AV Rentals vs. Production Companies
May 28, 2024 • 35 MIN
In this exciting new regular series on Production Value Matters, host Matthew Byrne is joined by Michael Hooper, Technical Event Producer at Obaat, to guide you through a range of concepts, ideas, and best practices in the events space. In this episode, they explore the differences between AV rental companies and production companies, the importance of choosing the right partner for your event, and insights into the mindsets of technical buyers and scope buyers.
Balancing Authenticity and Commercial Objectives in B2B Events with Corey Bruins of e.Republic
May 21, 2024 • 37 MIN
In this episode of Production Value Matters, host Matthew Byrne is joined by Corey Bruins, the Director of California Events & Programs for Government Technology at e.Republic. Join them as they discuss the importance of authenticity in B2B events and how it can create meaningful experiences for attendees, as well as balancing commercial objectives with human connection and infusing hybrid events with a genuine sense of community.
Ensuring Event Resilience After the Pandemic with Timothy Calder of Achievers
May 14, 2024 • 28 MIN
In this episode of Production Value Matters, host Matthew Byrne is joined by Timothy Calder, the Associate Marketing Director of Events at Achievers. Join them as they explore sustainability in event planning and creating hybrid events, as well as discuss how to prepare for future challenges following the impact of the pandemic, and measuring event success.
Infusing Community Principles into Event Planning with Jennifer D. Collins of JDC Events
May 7, 2024 • 31 MIN
In this episode of Production Value Matters, host Matthew Byrne is joined by Jennifer D. Collins, Founder and CEO of JDC Events. Join them as they explore the impact events can have on attendees, insights on community building and personalization in virtual and hybrid events, and incorporating sustainability into event designs.
Behind the Curtain: The Art of Executing Awards Ceremonies with Simon Burton, Founder of Iconify & Exposure Communications
April 30, 2024 • 35 MIN
In this episode of Production Value Matters, host Matthew Byrne is joined by Simon Burton, the Founder, Owner, and CEO of Exposure Communications and awards agency Iconify. Join them as they discuss the challenges of planning award ceremonies, the evolution of audience expectations and future trends in event production.
Prescriptive Storytelling and Meaningful Connections: The Future of Events with Mark Harrison, Founder of MH3 Group
April 23, 2024 • 36 MIN
In this episode of Production Value Matters, host Matthew Byrne is joined by Mark Harrison, the founder of The T1 Agency, sponsorshipX and MH3 Group. Join them as they discuss the evolution of SBX Academy and its goals of inspiring individuals, improving education, and building community, as well as explore the importance of removing barriers, fostering meaningful connections, and promoting innovation in the event industry.
The Intersection of Event Planning and Psychology with Victoria Matey of Matey Events
April 16, 2024 • 29 MIN
In this episode of Production Value Matters, host Matthew Byrne is joined by Victoria Matey, co-founder of Matey Events. Join them as they explore the concept of event psychology and its importance in creating engaging and effective events, as well as discuss common mistakes, the value of secret attendees, and why feedback matters.
Addressing Stress and Burnout in Events with Janice Cardinale of Event Minds Matter
April 9, 2024 • 33 MIN
In this episode of Production Value Matters, host Matthew Byrne is joined by Janice Cardinale, the founder of Event Minds Matter. Join them as they explore mental health and wellbeing in the events industry, the challenges of creating a caring culture, and practical steps towards offering help.
Driving Tech Innovation in Event Management with Jonathan Kazarian of Accelevents
April 2, 2024 • 32 MIN
In this episode of Production Value Matters, host Matthew Byrne is joined by Jonathan Kazarian, founder and CEO of Accelevents. Join them as they explore the challenges of event technology, the shift towards virtual events, and the importance of high production value. Jonathan shares his thoughts on the future of business events, the evolving role of event marketers, and the challenges of attracting young professionals to the industry.
How You Can Make Events Your Main Marketing Channel with Kerry-Anne Hamilton
March 26, 2024 • 34 MIN
Welcome back to another episode of Production Value Matters with Matthew Byrne! This time, he’s joined by Kerry-Anne Hamilton, Director of Events at #paid. Join them as they explore the value of hiring the right people, the benefit of in-person events, and practical tips on measuring ROI. Kerry-Anne also discusses why many companies struggle with events, and how she goes about creating unique experiences.
The Rise of Chief Events Officers: Progress or Hype? The Perspective of Carrie Davenport, Lead Event Manager at Altria
March 19, 2024 • 31 MIN
In this episode of Production Value Matters, host Matthew Byrne is joined by Carrie Davenport, the Lead Event Manager at Altria. Join them as they discuss the evolving landscape of event management, insights on creating excellent events, the importance of compelling content, and industry trends such as diversity, sustainability, and the rise of Chief Events Officers.
The “So What?” Factor of the Attendee Experience in Events: Insights from Kate Swick, Director of Corporate Events at Vena Solutions
March 12, 2024 • 38 MIN
In this episode of Production Value Matters, host Matthew Byrne is joined by Kate Swick, Director of Corporate Events at Vena Solutions. Join them as they discuss the importance of the attendee experience in post-COVID events, strategies to provide value to attendees, and the importance of staying updated with evolving technologies.
Event Staffing: Maximize Success by Assembling the Right Team with James Fleege
March 5, 2024 • 26 MIN
Welcome back to another episode of Production Value Matters with Matthew Byrne! This time, he’s joined by James Fleege, founder and CEO of GoInspo, and one of Biz Bash’s 40 under 40. Together they explore the key qualities to look for in an event staffing company, the value of building strong client relationships, and strategies to tackle labor shortages. James also discusses his fascinating career, from professional snowboarder to event organizer.
Educating Clients and Managing Expectations in Event Production with Fransiska Weckesser
February 27, 2024 • 46 MIN
Welcome back to another episode of Production Value Matters with Matthew Byrne! This time, he’s joined by Fransiska Weckesser, CEO and Co-Founder of The very creative firm (TVCF). Together they discuss choosing the right clients, the challenges faced by event professionals, and the importance of sticking to plans. Fransiska also shares insights from a career in events spent working with brands such as Louis Vuitton, BMW, and Adidas.
Measuring Value in Your Events: Insights from Jodi Collen, Director of Meetings and Events at Great Clips
February 20, 2024 • 49 MIN
In this episode of Production Value Matters, host Matthew Byrne is joined by Jodi Collen, Director of Meetings and Events at Great Clips. Together, they explore the evolving events industry, how to define and measure value in events and the impact of technology.
Event Trends: Global DMC Pulse Survey Results with Catherine Chaulet
February 13, 2024 • 40 MIN
In this episode of Production Value Matters, host Matthew Byrne is joined by Catherine Chaulet, President and CEO of Global DMC Partners. They explore Global DMC’s Pulse Survey—a report on what is currently driving decisions in the global meetings and events industry—as well as the importance of measuring event success, managing costs, and navigating challenges.
Finding the Balance: Mental Health and the Events Sector with Deanna Vollmer
February 6, 2024 • 28 MIN
Welcome back to another episode of Production Value Matters with Matthew Byrne! This time, he’s joined by Dianna Vollmer, the current Director of Events and Customer Experience at Questex. Together they discuss the importance of finding a work-life balance in the events industry to prevent burnout and ensure you prioritize your own mental health.
The Zone of Genius in Event Planning with Mahoganey Jones
January 23, 2024 • 39 MIN
Welcome back to another episode of Production Value Matters with Matthew Byrne! This time, he’s joined by Mahoganey Jones, Founder and CEO of Event Specialists. Together, they discuss the rising importance of including impactful content at events, unpack the growing economic impact the events industry has, and explain why collaboration is the key to success.
The Debate: Navigating the Uncompensated Proposal Process with Leanne Calderwood and Mark Awad
January 9, 2024 • 59 MIN
In this episode of Production Value Matters, host Matthew Byrne is joined by not one but two guests for a special panel discussion. Both Leanne Calderwood, Trainer, Course Creator and Professional Speaker and Mark Awad, Director of Business Development at bb Blanc feature on this week's episode. Together they delve into the complicated world of valuing your creative services, providing actionable insights into how to challenge the uncompensated creative process and shift the industry norm of providing free services.
Building a Winning Event Team with Evan Babins
December 19, 2023 • 30 MIN
Welcome back to another episode of Production Value Matters with Matthew Byrne! This time, he’s joined by Evan Babins, Event Manager at Intuit. Together, they unpack the importance of trust in the event industry, outline how best to navigate the RFP process, and explain how best to deal with the challenges that come with managing vendors and client expectations.
Training Techniques For Events Excellence with Brianna Seidule
December 5, 2023 • 26 MIN
Welcome back to another episode of Production Value Matters with Matthew Byrne! This time, he’s joined by Brianna Seidule, former Event Marketing Manager at Aircall. Together, they delve into Brianna’s perfect formula for event excellency; learning from past mistakes in the industry; and why you should join online networks (especially if you’re an introvert).
The Power of Playfulness in Event Planning with Samantha Mele of The Creative Connoisseur
November 21, 2023 • 40 MIN
In this episode of Production Value Matters, host Matthew Byrne is joined by Samantha Mele, Founder of the Creative Connoisseur. Together, they delve into why you should embrace your playfulness when putting on events, and how Samantha navigates through resistance to her ideas.
Fostering Emotional Connections at Business Events: Advice from Matt Sweet
November 21, 2023 • 42 MIN
In this episode of Production Value Matters, host Matthew Byrne is joined by Matt Sweet, Manager of Events & Employee Engagement at Perseus Group, Constellation Software. Together, they get into the emotional impact of putting on events; the importance of fostering connections, and how to translate emotions into event elements.
How to Transform Conferences into Engaging Experiences with Liz Lathan
November 7, 2023 • 37 MIN
In this episode of Production Value Matters, host Matthew Byrne is joined by Liz Lathan, Co-Founder & CEO of The Community Factory, a Community as a Service (CaaS) solution for companies looking to drive pipeline and revenue through loyal, organic growth strategies. Together, they delve into the importance of building a community and a sense of belonging for everyone at events, and why audiences need to feel energized in order to learn!
Harnessing the Power of AI for Events with Nick Borelli
October 24, 2023 • 50 MIN
In this episode of Production Value Matters, host Matthew Byrne is joined by Nick Borelli, Marketing Director of Zenus. Together, they discuss the potential for leveraging AI in the meetings and events industry, delving into Nick’s involvement in the space, security considerations, and the existing use cases today.
Collecting Feedback, Aligning Metrics, and Rethinking Formats: Events Advice from Christi Yarnell
October 9, 2023 • 23 MIN
In this episode of Production Value Matters, host Matthew Byrne is joined by Christi Yarnell, Former Senior Events Marketing Manager for K16 Solutions. Together, they delve into the importance of understanding the purpose and goals of events for successful outcomes, sharing insights into how to align metrics, collect feedback, and rethink the traditional format models.