In this episode of Getting to Aha!, Darshan Mehta is joined by Millie Tadewaldt, the founder and CEO of Brilliant. Join them as they discuss personalized corporate gifting, the need for technology in the gifting process, and the measurement of ROI.

Millie Tadewaldt is the founder and CEO of Brilliant, a company specializing in personalized corporate gifting. Brilliant wants to revolutionize the corporate gifting experience by offering personalized and high-quality gifts to clients, leading to the establishment of a successful concierge corporate gifting and branded merchandise company. Before founding Brilliant in 2015, Millie worked in various roles across different industries, including business development, product management, and operations. She worked at AngelList, co-founded CakeStyle, and served as Managing Director at Sandbox Industries.

KEY TAKEAWAYS

👉 While serving as a managing director at Sandbox Industries, Millie had a bad experience ordering branded merchandise, which sparked the idea for Brilliant. The idea was to revolutionize the corporate gifting experience by offering personalized and high-quality gifts to clients. Millie wanted to improve the process of ordering branded merchandise by applying the principles of modern e-commerce, reducing decision fatigue, and increasing confidence in the purchase.

👉 Millie emphasizes the importance of incorporating technology into the swag-buying process and highlights the need to measure the return on investment (ROI) of gifting programs. She suggests that measuring the impact of gifting on various aspects, such as employee happiness, retention, and culture, is crucial to the success of these programs. To measure the emotional impact of gifting, Millie introduces the concept of "thank you notes," where gift recipients are asked to provide feedback on their experience. This feedback is then shared with clients through a real-time dashboard, allowing them to gauge the positive sentiment and employee comments related to gifting. Millie acknowledges that educating clients about measuring the value of gifting and establishing the right foundations for ROI measurement is a significant part of their work.

👉 Millie highlights three opportunities she saw to make Brilliant different from other swag companies. The first was reducing decision fatigue by presenting clients with a curated selection of options that meet their criteria. The second was focusing on great design and presenting products in a visually appealing way. The third opportunity was leveraging technology to make the ordering process more modern and convenient.

Listen Now!

bCast - https://bit.ly/3ACsRBz
Apple - https://apple.co/3gsuA31
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YouTube - https://bit.ly/3KYAHtd
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And connect with the host and guests here:

Darshan Mehta on Linkedin - https://www.linkedin.com/in/darshan--mehta
Darshan's Twitter - @ahainsights
iResearch website - https://iresearch.com
Millie Tadewaldt on Linkedin - https://www.linkedin.com/in/millietadewaldt
Brilliant website - https://www.brilliantmade.com