[Greatest Hits] A Guide to Great Customer Service with Robert Spector, Author of The Nordstrom Way

November 22, 2024 • 45 MIN

In this greatest hits episode of Getting to Aha!, Darshan Mehta is joined by Robert Spector, Author of Nordstrom Way. They discuss Robert's aha! moments, how to use customer service to improve businesses, the benefits of efficient customer service, and approaches to delivering more value to customers.

Simple Insights, Big Impact: Unlocking Customer Insights with Renee Brown

November 15, 2024 • 36 MIN

In this episode of Getting to Aha!, host Darshan Mehta and guest Renee Brown dive deep into the world of customer insights and marketing strategies. Renee, a seasoned leader in financial services, shares her expertise on using ethnographic research to uncover customer pain points, and how simple, often overlooked insights can lead to transformative business strategies. The conversation covers social media’s role in brand authenticity, the power of AI in marketing, and the evolving landscape of influencer marketing. Renee emphasizes the importance of open dialogue, feedback, and vulnerability in both personal and professional growth.

[Greatest Hits] Tension & Conflict: The Key to Brand Storytelling with Joe Lazer, Head of Marketing at A.Team

November 8, 2024 • 38 MIN

In this Greatest Hits episode of Getting to Aha!, host Darshan Mehta talks with Joe Lazer, Head of Marketing at A.Team. Joe shares his pivotal "aha!" moment and highlights the critical role of storytelling in marketing. He emphasizes the need to connect with audiences genuinely, especially as attention spans shorten.

Transforming Consumer Insights with AI with Stephen Phillips, Founder and CEO of Zappi

November 1, 2024 • 36 MIN

In this episode of Getting to Aha!, Darshan Mehta connects with Stephen Phillips, Founder and CEO of Zappi, an agile consumer insight platform. Join them as they explore the transformative impact of artificial intelligence (AI) on market research. Stephen shares his journey from the early 1990s to leading innovative consumer insights solutions, emphasizing the critical role of AI in interpreting emotional context and enhancing decision-making.

[Greatest Hits] The Three Lessons of an Entrepreneur with Nikhil Jain, Co-Founder of Mealawe

October 25, 2024 • 29 MIN

In this Greatest Hits episode of Getting to Aha!, Darshan Mehta revisits his conversation with Nikhil Jain, Co-Founder of Mealawe, to discuss three integral lessons learned during his entrepreneurial journey, the long-term benefits of curiosity, and the lengthy yet worthwhile process of finding new chefs and kitchens.

Revolutionizing Recruitment: Connecting Businesses to English-Speaking Talent from Eastern Europe and Latin America with Benjamin Moróne of Zabota

October 18, 2024 • 30 MIN

In this episode of Getting to Aha!, Darshan Mehta is joined by Benjamin Moróne, founder of Zabota. Join them as they discuss building a local brand, how to hire for success, and AI’s potential role in recruitment.

[Greatest Hits] Challenges in Online Qualitative Research with Dan Fleetwood of QuestionPro

October 11, 2024 • 37 MIN

Welcome to this Greatest Hits episode of Getting to Aha! Let’s relive Darshan’s conversation with Dan Fleetwood, President of Research and Insights at QuestionPro. Join them as Dan Fleetwood shares key moments from his career journey, offering insights into optimizing online survey responses and the role of online communities in market research. They explore how COVID-19 accelerated the adoption of online surveys and discuss the growing influence of atomic research. Dan provides expert advice on improving survey presentation and shares his vision for the future of online qualitative research.

Understanding Patient Journeys: The Key to Healthcare Marketing Success with Gitesh Dubal of Nova Spark Ventures

October 4, 2024 • 36 MIN

In this episode of @Getting to Aha!, @Darshan Mehta is joined by @Gitesh Dubal, Founder and CEO of Nova Spark Ventures. They explore the significance of curiosity in fostering meaningful conversations, the challenges of extracting actionable insights from data, and the critical need for understanding the patient journey in healthcare marketing. Gitesh emphasizes the role of automation tools in simplifying data accessibility for decision-makers and advocates for a patient-centric approach that leverages insights from patient organizations.

[Greatest Hits] Creative Marketing vs. AI: What the Future Holds for Influencers and Brands with Gil Eyal of Silverstein Properties

September 27, 2024 • 37 MIN

In this Greatest Hits episode of Getting to Aha!, host Darshan Mehta is joined by Gil Eyal, the Head of Marketing and Innovation at Silverstein Properties. Their conversation delves into Gil’s transformative “aha!” moments, contrasting influencer marketing with celebrity endorsements, avoiding common pitfalls in celebrity endorsements, and highlighting the importance of storytelling in effective marketing. They also discuss diversification in digital marketing, the critical nature of conversions in marketing metrics, the longevity and scalability of various marketing channels, and the evolving role of AI in the marketing landscape.

Unlock the Secret to Unleashing Team Creativity with This Simple Storytelling Hack! Insights from Marc Kerachsky of AMC Health

September 20, 2024 • 41 MIN

In this episode of @Getting to Aha!, @Darshan Mehta is joined by @Marc Kerachsky, CMO of AMC Health. Marc has over 32 years of experience in healthcare. Join them as they discuss the power of storytelling in organizations and how it can build trust, improve communication, and foster empathy within teams. Marc shares his journey and aha moments, emphasizing the importance of including people in stories. They also explore the role of humor and culture in organizations and discuss the future of human connections. This insightful conversation provides valuable insights for anyone interested in enhancing teamwork and finding meaning in the workplace.

[Greatest Hits] The Intricacy of Polling with John Zogby, Senior Partner at John Zogby Strategies

September 13, 2024 • 45 MIN

In this Greatest Hits episode of Getting to Aha!, Darshan talks with John Zogby, Senior Partner at John Zogby Strategies, a marketing and political consulting firm offering opinion research services. John has served as an election analyst for networks like ABC Australia, BBC, CBC, and NBC News.

Combining Process Improvement and Customer Experience: A Conversation with Rick Denton of EX4CX

September 6, 2024 • 39 MIN

In this episode of Getting to Aha!, Darshan Mehta is joined by Rick Denton, Managing Principal at EX4CX. Join them as they discuss how businesses can improve customer experience by leveraging feedback and data, the importance of combining process improvement with a customer-centric approach, and the alignment of customer experience (CX) efforts with business objectives.

[Greatest Hits] How to Leverage Foundational Research for Business Insights with Stephen Griffiths, Director of Insights & Strategy at Post Consumer Brands

August 30, 2024 • 43 MIN

In this ‘Greatest Hits’ episode of Getting to Aha!, host Darshan Mehta is joined by Stephen Griffiths, Director of Insights & Strategy at Post Consumer Brands. You’ll learn why, when gathering data, you must strike a balance between qualitative and quantitative data, get the lowdown on why insights need to be broader than just market research, and uncover new, valuable insights for your company!

The Power of Personalized Corporate Gifting: A Conversation with Millie Tadewaldt of Brilliant

August 23, 2024 • 42 MIN

In this episode of Getting to Aha!, Darshan Mehta is joined by Millie Tadewaldt, the founder and CEO of Brilliant. Join them as they discuss personalized corporate gifting, the need for technology in the gifting process, and the measurement of ROI.

[Greatest Hits] Boosting Customer Experience through Behavioural Insights with Andrew Custage, Head of Insights at Medallia Market Research

August 16, 2024 • 43 MIN

In this ‘Greatest Hits’ episode of Getting to Aha!, host Darshan Mehta is joined by Andrew Custage, Senior Director and Head of Insights at Medallia Market Research. Join them as they discuss striking a balance between qualitative and quantitative data, customizing survey questions, and differentiating between active customers and inactive customers.

The Power of Moringa: A Conversation with Lisa Curtis of Kuli Kuli Foods

August 9, 2024 • 34 MIN

In this episode of @Getting to Aha!, @Darshan Mehta is joined by @Lisa Curtis, founder and CEO of Kuli Kuli Foods. Join them as they discuss Lisa's journey in promoting nutritious and sustainable food products, the challenges of sourcing high-quality ingredients, and her commitment to paying it forward.

[Greatest Hits] The Simpler Retail is, the More Successful it Will Be with Sanjai George, CEO of Double Horse

August 2, 2024 • 39 MIN

In this ‘Greatest Hits’ episode of Getting to Aha!, host Darshan Mehta is joined by Sanjai George, CEO of Double Horse. Join them as they discuss effective communication and simplicity in retail, the value of adapting to the changing retail landscape, and why customer feedback is so important. Sanjai also discusses the changes and trends that have emerged post-COVID, and the challenges of inadequate primary processes, storage and distribution facilities.

Following Your Passion: Greg Segal's Journey from Lawyer to Filmmaker

July 26, 2024 • 37 MIN

In this episode of @Getting to Aha!, @Darshan Mehta is joined by @Greg Segal, a writer/director and producer. Join them as they discuss Greg's journey from lawyer to filmmaker, the value of contemplating life choices, and his involvement in producing vertical movies for platforms like TikTok.

[Greatest Hits] Turning a Hobby into a Career with Jim Turner and Steve Sidelnyk

July 19, 2024 • 39 MIN

In this ‘Greatest Hits’ episode of Getting to Aha!, host Darshan Mehta is joined by Steve Sidelnyk, highly accomplished session drummer and music programmer, and Jim Turner, an experienced entertainment industry professional. Join them as they discuss the importance of standing out in a competitive industry, the importance of curiosity and learning new things, and the significance of understanding human nature in the creative process.

The Importance of Empathy in Sales Management: Insights from Alan Versteeg, Global Chief Revenue Officer at Growth Matters

July 12, 2024 • 33 MIN

In this episode of Getting to Aha!, Darshan Mehta is joined by Alan Versteeg, Global Chief Revenue Officer at Growth Matters. Join them as they discuss conveying customer value, the use of generative AI, and the role of empathy in sales. Alan also touches on the future of sales, and the role of sales managers.

[Greatest Hits] How Twitter Changed the Branding Game with Brandon Rhoten, CMO at GroundTruth

July 5, 2024 • 42 MIN

In this ‘Greatest Hits’ episode of Getting to Aha!, host Darshan Mehta is joined by Brandon Rhoten, Chief Marketing Officer at GroundTruth. Join them as they discuss the impact of social media in humanizing brands, why digital marketing channels should be seen as tools to solve specific brand problems, and leveraging customer insights beyond surface-level metrics. Brandon also discusses specific hiring tactics and details his career journey as a digital marketer.

Disruptive Innovation in the Restaurant Industry: Insights from Steve Bigari, EVP, AI for Restaurants at Soundhound

June 28, 2024 • 33 MIN

In this episode of Getting to Aha!, Darshan Mehta is joined by Steve Bigari, the EVP, AI for Restaurants at Soundhound. Join them as they discuss how technology, particularly AI, can enhance the restaurant experience, the mindset needed to be a disruptor in the industry, and the importance of removing friction from the customer's life. Steve also shares insight and experience from his forty years in the restaurant industry.

[Greatest Hits] Exploring the Power of the Subconscious with Shalini Josh Yamdagni of EFT Thailand

June 21, 2024 • 47 MIN

In this ‘Greatest Hits’ episode of Getting to Aha!, host Darshan Mehta is joined by Shalini Joshi Yamdagni, Chronic Pain Relief Expert at EFT Thailand. Join them as they explore helping people with chronic pain find relief through alternative approaches, the power of emotions in influencing physical wellbeing, and the use of Emotional Freedom Technique (EFT) to address the root causes of pain.

Exploring the World: A Journey of Aha! Moments with Heath Tredell of Bablake House Limited

June 14, 2024 • 39 MIN

In this episode of Getting to Aha!, Darshan Mehta is joined by Heath Tredell, the Managing Director of Bablake House Limited. Join them as they discuss formative Aha! moments, retiring early, and prioritizing experiences over possessions.

[Greatest Hits] Mastering Influencer Marketing for Business Growth with Prateek Panda, VP of Marketing at Phyllo

June 7, 2024 • 44 MIN

In this ‘Greatest Hits’ episode of Getting to Aha!, host Darshan Mehta is joined by Prateek Panda, VP of Marketing at Phyllo. join them as they explore the importance of customer insights, the importance of authenticity, and the future of the industry. Prateek also shares valuable insights and advice for businesses looking to leverage influencers for growth.

Misconceptions and Realities: Exploring Performance Enhancement with Dustin Elliott of the Vitamin Shoppe

May 31, 2024 • 43 MIN

In this episode of Getting to Aha!, Darshan Mehta is joined by Dustin Elliott, the Senior Brand Manager at The Vitamin Shoppe. Join them as they explore misconceptions about performance enhancement, the impact of gut health on overall wellbeing, emerging trends in the supplements industry, and the future of nutrition and healthcare.

[Greatest Hits] Experiences Beyond the Product with Experiential Designer, Xuan Xu

May 24, 2024 • 52 MIN

In this ‘Greatest Hits’ episode of Getting to Aha!, Darshan Mehta was joined by Xuan Xu, Managing Director of Xuan Xu Experiences. Together they explore why the accessibility of commodities and the rise of digitalization means consumers seek unique and memorable experiences, as well as the challenges faced by experiential designers. Xuan also discusses the growth of experience design, why understanding the emotions and desires of the target audience are key, and her professional journey.

Building Brands through Creative Storytelling: Lessons from Matt Swieca of The Martin Agency

May 17, 2024 • 30 MIN

In this episode of Getting to Aha!, Darshan Mehta is joined by Matt Swieca, Executive Producer/Program Director at The Martin Agency. Join them as they discuss the importance of customer insights, storytelling, and adapting to the evolving landscape of digital marketing and advertising. Matt shares valuable insights into the industry and the strategies employed by the Martin Agency to drive success for their clients.

[Greatest Hits] The Philosophy of Unleadership with Steve Krull, CEO and Co-Founder of Be Found Online

May 10, 2024 • 43 MIN

In this ‘Greatest Hits’ episode of Getting to Aha!, host Darshan Mehta is joined by Steve Krull, CEO and co-founder of Be Found Online, a strategy-driven, people-focused digital marketing agency that connects brands and humans in innovative ways. Join them as they explore Steve’s journey to starting Be Found Online, why hiring should be based on cultural fit and emotional intelligence, and why Steve's people-focused business strives to build relationships with clients rather than just having a checklist digital marketing approach. This is a fascinating conversation about leadership, the current state of digital marketing, and strategies for workplace success, so don’t miss out!

Insights and Empathy: Building Meaningful Customer Relationships with Alex Genov, Head of Customer Research and Marketing Insights at Zappos

May 3, 2024 • 38 MIN

In this episode of Getting to Aha!, Darshan Mehta is joined by Alex Genov, the Head of Customer Research and Marketing Insights at Zappos. Join them as they discuss the importance of customer insights and empathy in creating remarkable products and services, and explore misconceptions about data reliance, channel optimization, and hospitality. Alex also touches on the role of emotions in customer experiences and the challenges and opportunities of delivering great customer service in the digital realm.

[Greatest Hits] Handling Challenging Interactions with Haider Aabidi, Chief Marketing Officer at Country Chicken Co.

April 26, 2024 • 30 MIN

In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Haider Aabidi, Chief Marketing Officer and Head of D2C at Country Chicken Co. Together, we delve into why you should always surround yourself with people who are smarter than you; what it means to take a calculated risk in entrepreneurship; and why you need to respect your customers as people.

Debunking Nutrition Myths: Taking a Balanced Approach with Ross Franklin, Founder of Pure Green

April 19, 2024 • 33 MIN

In this episode of Getting to Aha!, Darshan Mehta is joined by Ross Franklin, the founder of Pure Green and CEO of Pure Green Franchise. Join them as they discuss challenges in the fitness industry, the misconceptions surrounding nutrition, and Ross’ creation of Pure Green, a juice bar franchise focused on high-performance superfoods. Ross also discusses the importance of customer insights in business and some principles of entrepreneurial success.

[Greatest Hits] Switching Mindsets: Engineering to Marketing with Pavangopal A, Chief Marketing Officer at Nandu’s

April 12, 2024 • 33 MIN

In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Pavangopal A, CMO at Nandu’s, to discuss how engineers and marketers could learn from each other; why marketing is really all about objectivity; and why you should focus on yourself, not just on the competitors!

Constant Innovation, Fearlessness, and Humor: Lessons from Mary Crafts, the founder of Utah’s Largest Off-Site Caterer

April 5, 2024 • 43 MIN

In this episode of Getting to Aha!, Darshan Mehta is joined by Mary Crafts, CEO of Mary Crafts, Inc, and founder of Culinary Crafts. Join them as they explore Mary’s experience of starting a multimillion-dollar catering company, overcoming the fear of failure, and the importance of vulnerability when connecting with others. Mary also talks about the value of continuous learning and creating unique customer experiences.

[Greatest Hits] Find Simplicity to Find Your Aha! With Monish Debnath, CMO of WickedGüd

March 29, 2024 • 33 MIN

In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Monish Debnath, CMO and Founding Team Member of WickedGüd, to discuss the fascinating world of consumer insights.

The Power of Customer Insights: Uncovering Why Customers Do What They Do with Vashte Johnson of Slidedesignr

March 22, 2024 • 54 MIN

In this episode of Getting to Aha!, Darshan Mehta is joined by Vashte Johnson, the Founder of Slidedesignr. Join them as they discuss the importance of customer insights, Vashte’s insights accelerator model for creating powerful deliverables, as well as the importance of storytelling, clarity, and emotional engagement in visualizations.

[Greatest Hits] Is Passion Enough to Succeed in Business? With Karthikeyan Selvaraj, Founder & CEO of Dunkel Kitchen

March 15, 2024 • 30 MIN

In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Karthikeyan Selvaraj, Founder & CEO of Dunkel Kitchen, a successful cloud kitchen chain!

The Significance of Customer Insights for Business Success with Arnold Lee of CFO Growth Advisors

March 8, 2024 • 50 MIN

In this episode of Getting to Aha!, Darshan Mehta is joined by Arnold Lee, CFO and Managing Director of CFO Growth Advisors. Join them as they explore the need for companies to understand why customers behave the way they do, the challenges faced by startups, and the formula of finance, strategy, and customer insights as the key to success.

[Greatest Hits] Seeing the Future with the Help of Consumer Insights with Danielle Blugrind, Senior Consumer Manager at Roku

March 1, 2024 • 34 MIN

In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Danielle Blugrind, Senior Consumer Manager at Roku. They discuss Danielle’s aha! journey; why you shouldn’t try to reinvent the wheel with your product; how insights can help you see into the future and figure out who your customers are; the importance of keeping your product simple and clean; and why your curiosity and passion are the keys to success.

From Lawyer to Creative Director: Journeying into Insights and Storytelling with Kory Grushka

February 23, 2024 • 47 MIN

n this episode of Getting to Aha!, Darshan Mehta is joined by Kory Grushka, Founder and Creative Director of Stories Bureau. Together, they delve into the interaction of Kory’s creative and legal career paths; explore the founding of Stories Bureau; and examine the impact of AI on storytelling.

[Greatest Hits] All Insights Are About Building a Connection with Lynn Adelmund, Senior VP of Market Research at Trifecta Research

February 16, 2024 • 25 MIN

In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Lynn Adelmund, Senior VP of Market Research at Trifecta Research, a leading research and advisory firm serving Fortune 1000 companies and agencies.

Differentiation and Authenticity in Marketing with Alex Montas of BENlabs

February 9, 2024 • 29 MIN

In this episode of Getting to Aha!, Darshan Mehta is joined by Alex Montas, Head of Marketing at BENlabs. They discuss Alex’s background and entrepreneurial mindset, the importance of differentiation, the need to maintain humanity and connection in the digital landscape, the evolution of AI in marketing, and the importance of taking risks and learning from failure.

[Greatest Hits] How AI Helps You Better Understand Your Consumer with Alex Charlton

February 2, 2024 • 32 MIN

In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Alex Charlton as they unveil the importance of harnessing the power of customer insights to drive business success and the potential of AI in improving research processes and running effective marketing strategies.

Data-Driven Content with Becky Lawlor, Chief Research and Content Officer at Redpoint

January 26, 2024 • 33 MIN

In this episode of Getting to Aha!, Darshan Mehta is joined by Becky Lawlor, Founder and Chief Research and Content Officer at Redpoint. They discuss the importance of niche research in the world of content marketing, the role of research in creating quality content, AI’s impact on research, and the importance of offering affordable excellence.

[Greatest Hits] Why Customers Act the Way They Do with Rebecca Brooks, CEO & Founder of Alter Agents

January 19, 2024 • 49 MIN

In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Rebecca Brooks, CEO & Founder of Alter Agents. They discuss Rebecca’s aha! moments, how to improve customer experience by making it more powerful and emotional for them, the revelation of customer truths, the future of brand loyalty, the emotional side of customer experience, product innovation, experience innovation, augmented reality, brand response to feedback, and more.

Influencer Marketing vs Celebrity Endorsements with Gil Eyal, Head of Marketing and Innovation at Silverstein Properties

January 12, 2024 • 37 MIN

In this episode of Getting to Aha!, Darshan Mehta is joined by Gil Eyal, Head of Marketing and Innovation at Silverstein Properties.

Our Best Aha! Moments: Our Top 5 Insights From Recent Episodes (2nd Edition)

January 5, 2024 • 13 MIN

Last year, we unveiled our Special Compilation Episode - Aha! Moments from Our First 20th Episode, and the response was so heartwarming that we did it twice! Now, we're delighted to present our third special: the top 5 best episodes from our recent 20.

[Greatest Hits] Balancing the Digital Scales: Ethics, Inclusivity, and Accountability with Katrina German

December 29, 2023 • 42 MIN

In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Katrina German as they delve deep into the realms of digital marketing, underscoring the crucial roles of inclusivity, ethics, and accountability.

Mastering Influencer Marketing for Business Growth with Prateek Panda, VP of Marketing at Phyllo

December 22, 2023 • 44 MIN

In this episode of Getting to Aha!, Darshan Mehta is joined by Prateek Panda, VP of Marketing at Phyllo. They unveil the power of influencer marketing, how to align campaign goals with authenticity and ethics, and advice for businesses looking to leverage influencers for growth.

[Greatest Hits] The Power of Service with Louie Gravance, Author of "Service is a Superpower!"

December 15, 2023 • 48 MIN

In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Louie Gravance, Author of "Service is a Superpower!" They discuss Louie’s aha! moments, his gift of shame, the connection between delighting an audience and a customer, steps an organization can take to achieve a culture of respect and responsibility by delivering the most satisfactory service experiences, challenging oneself through service to others, the power of recognition and a lot more.

Exploring the Power of the Subconscious with Shalini Josh Yamdagni of EFT Thailand

December 8, 2023 • 47 MIN

In this episode of Getting to Aha!, Darshan Mehta is joined by Shalini Joshi Yamdagni, Chronic Pain Relief Expert at EFT Thailand. Together, they delve into the traumatic journey of pain that led Shalini to find Emotional Freedom Techniques (EFT), explore the mindset needed for successful EFT therapy, and examine how the subconscious mind can control everything from pain to marketing decisions.

[Greatest Hits] CX: The Business of Human Behavior with Diane Magers, Founder and Chief Experience Officer at Experience Catalysts

December 1, 2023 • 37 MIN

In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Diane Magers, Founder & Chief Experience Officer at Experience Catalysts.

How Twitter Changed the Branding Game with Brandon Rhoten, CMO at GroundTruth

November 24, 2023 • 42 MIN

In this episode of Getting to Aha!, Darshan Mehta is joined by Brandon Rhoten, Chief Marketing Officer at GroundTruth.

[Greatest Hits] The Role of Panels in Generating Quality Market Insights with Bryant Leech, Vice President, Agile Insights & Platform Solutions, at InnovatMR

November 17, 2023 • 25 MIN

In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Bryant Leech, Vice President, Agile Insights & Platform Solutions, at InnovatMR. They discuss Bryant's aha! journey, his career, agile marketing strategies for clients' data insights, panels, sampling, surveys, and much more.

Abandoning Alcoholic Rituals with Ila Byrne, Co-Founder at Parch Spirits Co.

November 10, 2023 • 43 MIN

In this episode of Getting to Aha!, Darshan Mehta is joined by Ila Byrne, Co-Founder and Chief Marketing and Innovation Officer at Parch Spirits Co.

[Greatest Hits] Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret

November 3, 2023 • 34 MIN

In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Abhilasha Sinha, Chief Growth Officer at Open Secret, a food and beverages provider that believes un-junking your diet can be fun and eating healthy can be tasty!

Tension & Conflict: The Key to Brand Storytelling with Joe Lazer, Head of Marketing at A.Team

October 27, 2023 • 38 MIN

In this episode of Getting to Aha!, Darshan Mehta is joined by Joe Lazer, Head of Marketing at A.Team.

[Greatest Hits] Connect, Don’t Sell, with Brooke Sellas, Founder & CEO of B Squared Media

October 20, 2023 • 43 MIN

In this greatest hits episode of Getting to Aha!, Darshan Mehta is joined by Brooke Sellas, Founder & CEO of B Squared Media. They delve into Brooke’s aha! moments, her journey into digital marketing and social media management expertise.

How AI Helps You Better Understand Your Consumer with Alex Charlton

October 13, 2023 • 32 MIN

In this episode of Getting to Aha!, Darshan Mehta is joined by Alex Charlton as they unveil the importance of harnessing the power of customer insights to drive business success and the potential of AI in improving research processes and running effective marketing strategies.

[Greatest Hits] Data Analysis and Interpretation: Deriving Meaningful Insights with Gail Conn, CEO at PhiPower

October 6, 2023 • 37 MIN

In this episode of Getting to Aha!, Darshan Mehta is joined by Gail Conn, CEO at PhiPower to discuss the importance of customer insights for business success; the best practices for designing effective surveys, and what to avoid; and the importance of staying open-minded in your data analysis. Gail is the CEO of PhiPower, a market research consultancy that works with big name organizations, such as Apple and Disney, who need nuanced information to inform their business decisions. Prior to this, she was Co-Founder of MindClick, an online market research company, and a Senior Account Executive at Yahoo. She is also a volunteer Worker Bee Extraordinaire at Big Sunday. As a psychiatrist for business, Gail has provided consultation, marketing, and strategy for major corporations. We can’t wait for you to hear what she has to share with us!

Balancing the Digital Scales: Ethics, Inclusivity, and Accountability with Katrina German

September 29, 2023 • 42 MIN

In this episode of Getting to Aha!, Darshan Mehta is joined by Katrina German as they delve deep into the realms of digital marketing, underscoring the crucial roles of inclusivity, ethics, and accountability.

[Greatest Hits] Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive

September 22, 2023 • 44 MIN

In this Greatest Hits Episode of Getting to Aha!, Darshan Mehta is joined by Luka Popovac, a Senior Customer Experience Executive. They discuss why businesses need to change their way of thinking when it comes to customer experience; why businesses need to be more straightforward with their customers; and how to make customer experience the key driver of your decision-making

Turning a Hobby into a Career with Jim Turner and Steve Sidelnyk

September 15, 2023 • 39 MIN

In this episode of Getting to Aha!, Darshan Mehta is joined by Steve Sidelnyk and Jim Turner to discuss their successful careers in the music industry.

Experiences Beyond the Product with Experiential Designer, Xuan Xu

September 8, 2023 • 52 MIN

In this episode of Getting to Aha!, Darshan Mehta is joined by Xuan Xu, Managing Director of Xuan Xu Experiences.

Handling Challenging Interactions with Haider Aabidi, Chief Marketing Officer at Country Chicken Co.

September 1, 2023 • 30 MIN

In this episode of Getting to Aha!, Darshan Mehta is joined by Haider Aabidi, Chief Marketing Officer and Head of D2C at Country Chicken Co. Together, we delve into why you should always surround yourself with people who are smarter than you; what it means to take a calculated risk in entrepreneurship; and why you need to respect your customers as people.

Find Simplicity to Find Your Aha! With Monish Debnath, CMO of WickedGüd

August 25, 2023 • 33 MIN

In this episode of Getting to Aha!, Darshan Mehta is joined by Monish Debnath, CMO and Founding Team Member of WickedGüd, to discuss the fascinating world of consumer insights.

[Greatest Hits] How Agile Research Changed the Marketing World with Daniel Enson, VP of Research Solutions at Toluna Corporate

August 18, 2023 • 20 MIN

In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Daniel Enson, VP of Research Solutions at Toluna Corporate. They discuss Daniel’s aha! journey; how data can be turned into an interesting, coherent story; the huge impact that agile research has had on the world; and the key to what a successful research team looks like. They also delve into the number one mistake that researchers always make!

[Greatest Hits] The Role of Customer Education in Business Growth with Erika Putinsky, Vice President of Customer Education at Mailchimp

August 11, 2023 • 35 MIN

In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Erika Putinsky, Vice President of Customer Education at Mailchimp. She talks about educating customers and employees and empowering them through the use of social media, she also talks about the different methods of educating customers, and the impact that customer education can have on growth.

Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret

August 4, 2023 • 34 MIN

In this episode of Getting to Aha!, Darshan Mehta is joined by Abhilasha Sinha, Chief Growth Officer at Open Secret, a food and beverages provider that believes un-junking your diet can be fun and eating healthy can be tasty!

[Greatest Hits] The True Meaning of Customer Centricity with Annette Franz, Founder and CEO of CX Journey

July 28, 2023 • 32 MIN

In this episode of Greatest Hits Episode of Getting to Aha!, Darshan Mehta is joined by Annette Franz, Founder & CEO of CX Journey. They discuss Annette’s aha! journey; how customer experience came to be so vitally important in business; when the customer journey truly begins; and the difference between being customer-focused and customer-centric.

[Greatest Hits] Appreciate and Humanize Your Customers with Joseph Michelli, CEO of The Michelli Experience

July 21, 2023 • 35 MIN

In this episode of Getting to Aha!, Darshan Mehta is joined by Joseph Michelli, Chief Executive Officer of The Michelli Experience. They discuss Joseph’s aha! journey; why you should tap into your natural curiosity; how business leaders coped with the pandemic; and why you should always listen to your employees. They also delved into the importance of humanizing your customers, as well as what it truly means to be a brand!

[Greatest Hits] The Role of Statistical Personas in Business Growth with Priscilla McKinney, CEO at Little Bird Marketing

July 14, 2023 • 41 MIN

In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Priscilla McKinney, CEO of Little Bird Marketing. Priscila shares her experience in improving business with the application of SOAR, the importance of having a watertight growth strategy, how to develop statistical personas, and the challenges that arise from statistical persona development.

Is Passion Enough to Succeed in Business? With Karthikeyan Selvaraj, Founder & CEO of Dunkel Kitchen

July 7, 2023 • 30 MIN

In this episode of Getting to Aha!, Darshan Mehta is joined by Karthikeyan Selvaraj, Founder & CEO of Dunkel Kitchen, a successful cloud kitchen chain!

Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive

June 30, 2023 • 44 MIN

In this episode of Getting to Aha!, Darshan Mehta is joined by Luka Popovac, a Senior Customer Experience Executive. They discuss why businesses need to change their way of thinking when it comes to customer experience; why businesses need to be more straightforward with their customers; and how to make customer experience the key driver of your decision making

Data Analysis and Interpretation: Deriving Meaningful Insights with Gail Conn, CEO at PhiPower

June 23, 2023 • 37 MIN

In this episode of Getting to Aha!, Darshan Mehta is joined by Gail Conn, CEO at PhiPower to discuss the importance of customer insights for business success; the best practices for designing effective surveys, and what to avoid; and the importance of staying open-minded in your data analysis.

[Greatest Hits] Why Behavioral Economics is More Than the Future of Businesses with Melina Palmer, Founder and CEO of The Brainy Business

June 16, 2023 • 44 MIN

In this episode of Getting to Aha!, Darshan Mehta is joined by Melina Palmer, Founder & CEO of The Brainy Business. They discuss Melina’s aha! journey; the intricacies of human psychology within Behavior Economics and business; the contrasting views of behavioral economics and behavioral science; why your tone matters more than what you say; and the different methods of behavioral experimentation within your business, opening you up to invaluable insights. She also delves into her ten-year journey of searching for a career in Behavioral Economics.

[Greatest Hits] Do Marketers Feel Imprisoned by SEO and Data? With Leslie Talbot, SVP of Marketing at Corporate Visions

June 9, 2023 • 42 MIN

In this greatest episode of Getting to Aha!, Darshan Mehta is joined by Leslie Talbot, Senior Vice President of Marketing at Corporate Visions. They delve into whether writers and marketers feel imprisoned by SEO, rendering them unable to tell a story, how you can beat your imposter syndrome, and why storytelling is such a scientific, vital part of working with customers.

Switching Mindsets: Engineering to Marketing with Pavangopal A, Chief Marketing Officer at Nandu’s

June 2, 2023 • 33 MIN

In this episode of Getting to Aha!, Darshan Mehta is joined by Pavangopal A, CMO at Nandu’s, to discuss how engineers and marketers could learn from each other; why marketing is really all about objectivity; and why you should focus on yourself, not just on the competitors!

The Simpler Retail is, the More Successful it Will Be with Sanjai George, CEO of Double Horse

May 26, 2023 • 39 MIN

In this episode of Getting to Aha!, Darshan Mehta is joined by Sanjai George, CEO of Double Horse, to discuss Sanjai’s Aha! moments in retail; why simplicity is the key to making a team the best they can be; and how COVID changed the way customers approach businesses, as well as how businesses have shifted their focus onto different priorities.

Forever Changing the Food Delivery Industry with Ashutosh Mahindru, Founder & CEO at Foodtech Ventures

May 19, 2023 • 34 MIN

In this episode of Getting to Aha!, Darshan Mehta is joined by Ashutosh Mahindru, Founder and CEO at Foodtech Ventures. Together, they get right into some of the biggest hardships you will face when starting your first business, some of the best advice he’d give to his younger self, and how running a mobile food delivery business really works!

The Three Lessons of an Entrepreneur with Nikhil Jain, Co-Founder of Mealawe

May 12, 2023 • 29 MIN

In this episode of Getting to Aha!, Darshan Mehta is joined by Nikhil Jain, Co-Founder of Mealawe, to discuss Nikhil’s three integral lessons he learned during his entrepreneurial journey, how curiosity really benefited him in the long run, and why the process of finding new chefs and kitchens is a lengthy one, but completely worth it in the end.

Our Best Aha! Moments: Our Top 5 Insights From Recent Episodes

May 5, 2023 • 12 MIN

It feels like just yesterday when we published our Special Compilation Episode - Aha! Moments from Our First 20th Episode, and now we’re excited to show you more! We've had the honor of hosting extraordinary guests from diverse fields, who have generously shared their incredible tips, wisdom, and insights gained from their own jaw-dropping Aha! moments. And to commemorate this incredible achievement, we're taking a trip down memory lane to relive some of the most unforgettable Aha! moments from our recent 20 episodes.

[Greatest Hits] Remember: No Consumer is the Same with Nishat Mehta, President of IRI

April 28, 2023 • 37 MIN

In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Nishat Mehta, President of IRI, a leading provider of big data, predictive analytics, and forward-looking insights that help CPG, OTC healthcare, retailers, and media companies grow their businesses.

Do Marketers Feel Imprisoned by SEO and Data? With Leslie Talbot, SVP of Marketing at Corporate Visions

April 21, 2023 • 42 MIN

In this episode of Getting to Aha!, Darshan Mehta is joined by Leslie Talbot, Senior Vice President of Marketing at Corporate Visions. They delve into whether writers and marketers feel imprisoned by SEO, rendering them unable to tell a story, how you can beat your imposter syndrome, and why storytelling is such a scientific, vital part of working with customers.

[Greatest Hits] How to Leverage Foundational Research for Business Insights with Stephen Griffiths, Director of Consumer Insights at Level2

April 14, 2023 • 43 MIN

In this Greatest Hits episode of Getting to Aha!, Stephen Griffiths, Director of Consumer Insights at Level2 and Co-founder at Insights Career Network, joins Darshan Mehta. They talk about why companies need customer insight research, the essence of working with cross-functional teams to iterate and measure, and how qualitative and quantitative research gives insights to make informed decisions.

All Insights Are About Building a Connection with Lynn Adelmund, Senior VP of Market Research at Trifecta Research

March 31, 2023 • 25 MIN

In this episode of Getting to Aha!, Darshan Mehta is joined by Lynn Adelmund, Senior VP of Market Research at Trifecta Research, a leading research and advisory firm serving Fortune 1000 companies and agencies.

Remember: No Consumer is the Same with Nishat Mehta, President of IRI

March 24, 2023 • 37 MIN

In this episode of Getting to Aha!, Darshan Mehta is joined by Nishat Mehta, President of IRI, a leading provider of big data, predictive analytics, and forward-looking insights that help CPG, OTC healthcare, retailers, and media companies grow their businesses.

How Agile Research Changed the Marketing World with Daniel Enson, VP of Research Solutions at Toluna Corporate

March 17, 2023 • 20 MIN

In this episode of Getting to Aha!, Darshan Mehta is joined by Daniel Enson, VP of Research Solutions at Toluna Corporate. They discuss Daniel’s aha! journey; how data can be turned into an interesting, coherent story; the huge impact that agile research has had on the world; and the key to what a successful research team looks like. They also delve into the number one mistake that researchers always make!

Appreciate and Humanize Your Customers with Joseph Michelli, CEO of The Michelli Experience

March 10, 2023 • 35 MIN

In this episode of Getting to Aha!, Darshan Mehta is joined by Joseph Michelli, Chief Executive Officer of The Michelli Experience. They discuss Joseph’s aha! journey; why you should tap into your natural curiosity; how business leaders coped with the pandemic; and why you should always listen to your employees. They also delved into the importance of humanizing your customers, as well as what it truly means to be a brand!

Seeing the Future with the Help of Consumer Insights with Danielle Blugrind, Senior Consumer Manager at Roku

March 3, 2023 • 34 MIN

In this episode of Getting to Aha!, Darshan Mehta is joined by Danielle Blugrind, Senior Consumer Manager at Roku. They discuss Danielle’s aha! journey; why you shouldn’t try to reinvent the wheel with your product; how insights can help you see into the future and figure out who your customers are; the importance of keeping your product simple and clean; and why your curiosity and passion are the keys to success.

The True Meaning of Customer Centricity with Annette Franz, Founder and CEO of CX Journey

February 24, 2023 • 32 MIN

In this episode of Getting to Aha!, Darshan Mehta is joined by Annette Franz, Founder & CEO of CX Journey. They discuss Annette’s aha! journey; how customer experience came to be so vitally important in business; when the customer journey truly begins; and the difference between being customer-focused and customer-centric.

The Philosophy of Unleadership with Steve Krull, CEO and Co-Founder of Be Found Online

February 17, 2023 • 43 MIN

In this episode of Getting to Aha!, Darshan Mehta is joined by Steve Krull, CEO and Co-Founder of Be Found Online, A strategy-driven, people-focused digital marketing agency connecting brands and humans in innovative ways. They discuss Steve’s philosophy of “unleadership”, why it’s important to let people make mistakes so they can learn from them, and how to decide what to focus on as a business leader. They also discuss how digital marketing has changed since the COVID-19 pandemic and why customer experience should always equal business performance.

CX: The Business of Human Behavior with Diane Magers, Founder and Chief Experience Officer at Experience Catalysts

February 10, 2023 • 37 MIN

In this episode of Getting to Aha!, Darshan Mehta is joined by Diane Magers, Founder & Chief Experience Officer at Experience Catalysts. They discuss Diane’s aha! journey; the psychology of customer and employee behavior; why the customer’s comfort always trumps the logic of an expert; the over-rotation of metrics and data; and why it’s important to form solid, sustainable relationships with your customers.

Why Behavioral Economics is More Than the Future of Businesses with Melina Palmer, Founder and CEO of The Brainy Business

February 3, 2023 • 44 MIN

In this episode of Getting to Aha!, Darshan Mehta is joined by Melina Palmer, Founder & CEO of The Brainy Business. They discuss Melina’s aha! journey; the intricacies of human psychology within Behavior Economics and business; the contrasting views of behavioral economics and behavioral science; why your tone matters more than what you say; and the different methods of behavioral experimentation within your business, opening you up to invaluable insights. She also delves into her ten-year journey of searching for a career in Behavioral Economics.

[ Greatest Hits ] The Lost Art of Listening with Katrina Noelle, President of KNow Research & Co-Founder of Scoot Insights

January 27, 2023 • 40 MIN

In this greatest hits episode of Getting to Aha!, Darshan Mehta is joined by Katrina Noelle, President of KNow Research & Co-Founder of Scoot Insights. They talk about Katrina’s aha! moment, her insights, the difference between realizations, hard moments, and insights to her. She also recounts her journey into the world of qualitative insights and key turning points in her career. Furthermore, they touch on her identity as “a human feedback loop” and the adaptation of a qualitative versus quantitative approach to market research. She clears up common misconceptions about qualitative research, speaks on active listening, empathy, and strategically asking the right questions. Katrina broached the topics of establishing transparency with clients, honing intuition skills, earning trust, utilizing negative feedback, and the future of qualitative research post-COVID.

The Intricacy of Polling with John Zogby, Senior Partner at John Zogby Strategies

January 20, 2023 • 45 MIN

In this episode of Getting to Aha! Darshan is joined by John Zogby, Senior Partner at John Zogby Strategies, a full-service marketing and political consulting firm which provides a wide range of opinion research services. They discuss what led John onto the path of polling and opinion research and share insights into the use of online surveys, using qualitative research methods, the transformation of the American dream post-COVID, corporate social responsibility from employers, and more.

[ Greatest Hits] Creating a Remarkable Customer Experience with Dan Gingiss, Chief Experience Officer at The Experience Maker

January 13, 2023 • 48 MIN

In this Greatest Hits collection, Darshan Mehta is joined by Dan Gingiss, Chief Experience Officer at The Experience Maker. They discuss Dan’s pivotal and aha! moments during and after his traditional marketing career. They also discuss the best ways to create remarkable customer experiences, misconceptions common to customer experience, employee empowerment, brand trust and loyalty, the difference between good customer experience and remarkable experiences, and much more.

How to Leverage Foundational Research for Business Insights with Stephen Griffiths, Director of Consumer Insights at Level2

January 6, 2023 • 43 MIN

In this episode of Getting to Aha!, Stephen Griffiths, Director of Consumer Insights at Level2 and Co-founder at Insights Career Network, joins Darshan Mehta. They talk about why companies need customer insight research, the essence of working with cross-functional teams to iterate and measure, and how qualitative and quantitative research gives insights to make informed decisions.

[Greatest Hits ] The Pathway to Growth with Kristin Luck, Founder & Managing Partner at ScaleHouse

December 30, 2022 • 41 MIN

In this Greatest Hits collection, Darshan Mehta is joined by Kristin Luck, Founder & Managing Partner at ScaleHouse. She shares her knowledge of growth strategy, in-market optimization, product launching and positioning, data monetization, and turnarounds, among others.

The Role of Statistical Personas in Business Growth with Priscilla McKinney, CEO at Little Bird Marketing

December 23, 2022 • 41 MIN

In this episode of Getting to Aha!, Darshan Mehta is joined by Priscilla McKinney, CEO of Little Bird Marketing. Priscila shares her experience in improving business with the application of SOAR, the importance of having a watertight growth strategy, how to develop statistical personas, and the challenges that arise from statistical persona development.

Aha! Moments From Our First 20 Episodes

December 16, 2022 • 24 MIN

Today we have a special episode. Not too long ago, we published our 20th episode! I’ve talked with fantastic minds from a variety of fields who’ve shared their brilliant tips, wisdom, and insights garnered from their own aha! moments. To celebrate this milestone, we’re looking back at a few of the key aha! from within these first 20 episodes and our first year of Getting to aha! I’ve spoken with so many fabulous people and it’s impossible to feature them all today, So I’m sure we’ll look back at other great moments in future episodes. For now, thank you to: Jamie Flinchbaugh Louie Gravance Laura Beavin-Yates Whitney Dunlap-Fowler Gerard Ibarra For all they brought to our audience. It’s been an amazing year and I know that 2023 will feature even more fascinating conversations.

Boosting Customer Experience through Behavioural Insights with Andrew Custage, Head of Insights at Medallia Market Research

December 9, 2022 • 43 MIN

In this episode of Getting to Aha!, Darshan Mehta is joined by Andrew Custage, Senior Director and Head of Insights at Medallia Market Research. He talks about the science of meeting customers' needs, and how to improve customer experiences through designing business strategies derived from research.

[Greatest Hits ] Listening to the VoC with Nicholas Zeisler, Customer Experience Executive & Author of “We’re Doing CX Wrong and How To Get It Right”

December 2, 2022 • 48 MIN

In this Greatest Hits collection, Nicholas Zeisler, Customer Experience Executive & Author of “We’re Doing CX Wrong and How To Get It Right” talks about how to improve customer experience, finding his purpose in this niche, running VoC programs for customer satisfaction, and delivering on your brand promise, gaining the voice of the customer and embracing negative feedback.

The Role of Customer Education in Business Growth with Erika Putinsky, Vice President of Customer Education at Mailchimp

November 25, 2022 • 35 MIN

In this episode of Getting to Aha!, Darshan Mehta is joined by Erika Putinsky, Vice President of Customer Education at Mailchimp. She talks about educating customers and employees and empowering them through the use of social media, she also talks about the different methods of educating customers, and the impact that customer education can have on growth.

[Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates

November 18, 2022 • 51 MIN

In this Greatest Hits collection, Laura Beavin-Yates talks about studying emotions and behavior in relation to neuroscience, the process of neurological functioning, and measuring customers' unconscious reactions to an experience. She also talks about how the brain connects with an experience, variations in cardiac rhythm, and how it affects behavior.

A Guide to Great Customer Service with Robert Spector, Author of The Nordstrom Way.

November 11, 2022 • 45 MIN

In this episode of Getting to Aha!, Darshan Mehta is joined by Robert Spector, Author of Nordstrom Way. They discuss Robert's aha! moments, how to use customer service to improve businesses, the benefits of efficient customer service, and approaches to delivering more value to customers.

[Greatest Hits ] The Simplicity of Leadership with Katie Anderson

November 4, 2022 • 37 MIN

In this Greatest Hits collection, Katie talks about the cycle of learning to be a leader to leading with a learning mindset. She also talks about the Kaizen mindset, the Toyota Way, the importance of reflection, asking the right questions for easy problem solving, and many more.

Play and Work: The Winning Combination with Mike Montague, Director of Community Engagement at Sandler, Speaker, Podcaster, and Game Show Host at Playful Humans.

October 28, 2022 • 47 MIN

In this episode of Getting to Aha!, Darshan Mehta is joined by Mike Montague, Director of Community Engagement at Sandler, Speaker, Podcaster, and Game Show Host at Playful Humans. They discuss Mike’s aha! journey, his career, and the experiences that made him realize the power of play as a winning mindset. They further talk about the different types of playful personalities and the importance of playfulness as an efficient way to attain productivity across any area.

[Greatest Hits ] Focusing on Customer Success with Mo McKibbin, Head of Customer Support & Success at Moxion

October 21, 2022 • 51 MIN

In this Greatest Hits collection, we're bringing back some of the key conversations on what can achieve great customer success from episodes over the past year. In this episode, Mo shares the difference between customer success and customer experience, how to deliver great customer success, and how to manage the customer's feedback efficiently.

How to Effectively Use Net Promoter System NPS for Customer Retention with Rob Markey, Partner at Bain & Company

October 14, 2022 • 43 MIN

In this episode of Getting to Aha!, Darshan Mehta is joined by Rob Markey, Partner at Bain & Company. They discuss Rob's aha! moments, how to use the net promoter system to improve customer retention, the benefits of the net promoter system, delivering more value to your customers than your competitors, customer-centric strategies, how to satisfy customers' needs, and more.

[Greatest Hits] Connect, Don’t Sell, with Brooke Sellas, Founder & CEO of B Squared Media

October 7, 2022 • 43 MIN

As part of our Greatest Hits collection, we're looking back every other week at some of the key conversations that took place in our first year of Getting to Aha. In this episode of Getting to Aha!, Darshan Mehta is joined by Brooke Sellas, Founder & CEO of B Squared Media. They delve into Brooke’s aha! moments, her journey into digital marketing and social media management expertise.

The Power of Service with Louie Gravance, Author of "Service is a Superpower!"

September 30, 2022 • 48 MIN

In this episode of Getting to Aha!, Darshan Mehta is joined by Louie Gravance, Author of "Service is a Superpower!" They discuss Louie’s aha! moments, his gift of shame, the connection between delighting an audience and a customer, steps an organization can take to achieve a culture of respect and responsibility by delivering the most satisfactory service experiences, challenging oneself through service to others, the power of recognition and a lot more.

The Role of Panels in Generating Quality Market Insights with Bryant Leech, Vice President, Agile Insights & Platform Solutions, at InnovatMR

September 16, 2022 • 25 MIN

In this episode of Getting to Aha!, Darshan Mehta is joined by Bryant Leech, Vice President, Agile Insights & Platform Solutions, at InnovatMR. They discuss Bryant's aha! journey, his career, agile marketing strategies for clients' data insights, panels, sampling, surveys, and much more.

Focusing on Customer Success with Mo McKibbin, Head of Customer Support & Success at Moxion

September 2, 2022 • 51 MIN

In this episode of Getting to Aha!, Darshan Mehta is joined by Mo McKibbin, Head of Customer Support & Success at Moxion. They discuss Mo’s aha! journey, the difference between customer success and customer experience, how to deliver great customer success, and how to manage the customer's feedback efficiently.

Cultural Insights in Branding with Kalil Vicioso, the Principal Consultant at Tiny Hat Consulting

August 19, 2022 • 48 MIN

In this episode of Getting to Aha!, Darshan Mehta is joined by Kalil Vicioso, the Principal Consultant at Tiny Hat Consulting. A consultancy that empowers brands through cultural and consumer insight. He is also a Board Member of Insights in Color.

Emotions & Consumer Behavior with Laura Beavin-Yates, Senior Vice President of Customer Success at Immersion

August 5, 2022 • 51 MIN

In this episode of Getting to Aha!, Darshan Mehta is joined by Laura Beavin-Yates, Senior Vice President of Customer Success at Immersion. They talk about Laura’s aha! and pivotal moments in studying emotions and behavior in relation to neuroscience. She speaks about the process of neurological functioning by exploring observable behavior and measuring people's unconscious reactions to an experience in a specific moment. She explores how the brain connects with an experience, variation in cardiac rhythm, and how it affects behavior.

The Lost Art of Listening with Katrina Noelle, President of KNow Research & Co-Founder of Scoot Insights

July 22, 2022 • 40 MIN

In this episode of Getting to Aha!, Darshan Mehta is joined by Katrina Noelle, President of KNow Research & Co-Founder of Scoot Insights. They talk about Katrina’s aha! moment, her insights, the difference between realizations, hard moments, and insights to her. She also recounts her journey into the world of qualitative insights and key turning points in her career. Furthermore, they touch on her identity as “a human feedback loop” and the adaptation of a qualitative versus quantitative approach to market research. She clears up common misconceptions about qualitative research, speaks on active listening, empathy, and strategically asking the right questions. Katrina broached the topics of establishing transparency with clients, honing intuition skills, earning trust, utilizing negative feedback, and the future of qualitative research post-COVID.

Listening to the VoC with Nicholas Zeisler, Customer Experience Executive & Author of “We’re Doing CX Wrong and How To Get It Right”

July 8, 2022 • 48 MIN

In this episode of Getting to Aha!, Darshan Mehta is joined by Nicholas Zeisler, Customer Experience Executive & Author of “We’re Doing CX Wrong and How To Get It Right.” They talk about Nicholas’ aha! moment to improve customer experience, finding his purpose in this niche, running VoC programs for customer satisfaction, and delivering on your brand promise. He also shares tips on gaining the voice of the customer and embracing negative feedback as the crux of brand growth and improvement. Nicholas touches on employee enablement, understanding how customers use your product, and leveraging your services.

Online Qualitative User Research: Challenges and Approaches with Dan Fleetwood, President of Research and Insights at QuestionPro

June 24, 2022 • 37 MIN

In this episode of Getting to Aha!, Darshan Mehta is joined by Dan Fleetwood, President of Research and Insights at QuestionPro. They discuss Dan’s aha! moments along his career journey. They further discuss roadmaps to online survey response optimization, the role of online communities in market research, and much more.

Managing Audience Intelligence with Phil Irvine, Vice President, Audience Intelligence at RPA

June 10, 2022 • 35 MIN

In this episode of Getting to Aha!, Darshan Mehta is joined by Phil Irvine, Vice President, Audience Intelligence at RPA. They discuss Phil’s aha! moments, market and audience intelligence, how to improve marketing experiences, developing a marketing strategy based on data and reality, shifting brands' mindsets to customer-centricity, optimizing the customer experience, customer loyalty acquisition and retention, and the future of market intelligence.

Creating a Remarkable Customer Experience with Dan Gingiss, Chief Experience Officer at The Experience Maker

May 27, 2022 • 48 MIN

In this episode of Getting to Aha!, Darshan Mehta is joined by Dan Gingiss, Chief Experience Officer at The Experience Maker. They discuss Dan’s pivotal and aha! moments during and after his traditional marketing career. They also discuss the best ways to create remarkable customer experiences, misconceptions common to customer experience, employee empowerment, brand trust and loyalty, the difference between good customer experience and remarkable experiences, and much more.

Connect, Don’t Sell, with Brooke Sellas, Founder & CEO of B Squared Media

May 13, 2022 • 43 MIN

In this episode of Getting to Aha!, Darshan Mehta is joined by Brooke Sellas, Founder & CEO of B Squared Media. They delve into Brooke’s aha! moments, her journey into digital marketing and social media management expertise. They discuss building brand loyalty, taking negative feedback, converting Negative Nancies to super fans, using social media to connect with customers and improve conversion rate, and using augmented reality in social media marketing.

Why Customers Act the Way They Do with Rebecca Brooks, CEO & Founder of Alter Agents

April 29, 2022 • 49 MIN

In this episode of Getting to Aha!, Darshan Mehta is joined by Rebecca Brooks, CEO & Founder of Alter Agents. They discuss Rebecca’s aha! moments, how to improve customer experience by making it more powerful and emotional for them, the revelation of customer truths, the future of brand loyalty, the emotional side of customer experience, product innovation, experience innovation, augmented reality, brand response to feedback, and more.

The Simplicity of Leadership with Katie Anderson

April 15, 2022 • 37 MIN

In this episode of Getting to Aha!, Darshan Mehta is joined by Katie Anderson, Author of "Learning to Lead, Leading to Learn.” They discuss Katie’s aha! moment from her meeting with Isao Yoshino, a leader from Toyota. They talk about the cycle of learning to be a leader to leading with a learning mindset. They also talk about the Kaizen mindset, the Toyota Way, the importance of reflection, asking the right questions for easy problem solving, and many more.

Critical Thinking with Jamie Flinchbaugh, Author of “People Solve Problems"

April 1, 2022 • 44 MIN

In this episode of Getting to Aha!, Darshan Mehta is joined by Jamie Flinchbaugh, Author of “People Solve Problems." They talk about Jamie’s aha! moments and pivotal moments that led him to become an author. They discuss critical thinking, the problem-solving process, lean learning, learning to challenge one’s thought process and decisions, honing one’s critical thinking skills, keeping one’s drive alive, and improving one’s intuition.

Making Good Decisions with Gerard Ibarra, Author of "Good Decisions, Better Outcomes”

March 18, 2022 • 40 MIN

In this episode of Getting to Aha!, Darshan Mehta is joined by Gerard Ibarra, Author of "Good Decisions, Better Outcomes.” They discuss Gerard’s insights, and aha! moments. They also talk about his journey to becoming an author, how to make life-changing decisions you won’t come to regret, putting the ego aside to seek others’ opinions, using the P2 mode for decision-making and much more.

The Art of Data Visualization with Randy Krum, Founder & Chief Designer at InfoNewt

March 4, 2022 • 34 MIN

In this episode of Getting to Aha!, Darshan Mehta is joined by Randy Krum, Founder & Chief Designer at InfoNewt. They discuss Randy’s aha! journey, his career, the design process for clients’ data insights, simple marketing strategies and psychology, presentation of data, and much more.

Tailoring Market Research to Brand Strategy with Whitney Dunlap-Fowler, Owner & Independent Brand Strategist at A Touch of Whit

February 25, 2022 • 40 MIN

In this episode of Getting to Aha!, Darshan Mehta is joined by Whitney Dunlap-Fowler, Owner & Independent Brand Strategist at A Touch of Whit. They discuss Whitney's aha! journey, insights, semiotics, marketing strategies, and cultural research for businesses and brands.

Be Amazing or Go Home with Shep Hyken, Chief Amazement Officer at Shepard Presentations

February 18, 2022 • 42 MIN

In this episode of Getting to Aha!, Darshan Mehta is joined by Shep Hyken, Chief Amazement Officer at Shepard Presentations, and New York Times bestselling author of eight books. They talk about Shep’s understanding of insights and chat about his many aha! moments. They also discuss the factors that make for an amazing customer experience, the linkage between happy customers and employees, companies’ manner of approach to dealing with customers, and a lot more.

The Pathway to Growth with Kristin Luck, Founder & Managing Partner at ScaleHouse

February 11, 2022 • 41 MIN

In this episode of Getting to Aha!, Darshan Mehta is joined by Kristin Luck, Founder & Managing Partner at ScaleHouse. They discuss Kristin’s aha! moments, how they affected her career, online and primary research, marketing measurement technology, and more.

Welcome to Getting to Aha!

January 25, 2022 • 4 MIN

Businesses thrive by knowing customer insights, because today’s insights are tomorrow's facts. At iResearch we live and breathe insights. And despite searching high and low, we were unable to find a customer insights podcast that answers one of the most important questions in business: why do customers do what they do? So we launched one. I’m your host, Darshan Mehta.