340,000 users. No paid ads. And a direct competitor in ChatGPT. That combination shouldn't exist, but Ajelix made it a reality. In this episode of SaaS That App, hosts Aaron Marchbanks and Justin Edwards talk with Agnese Jaunošāne, Co-founder and COO of Ajelix, about how she and her co-founder built a spreadsheet-to-insights platform out of Latvia to that scale on organic growth alone. They get into why the company stayed self-funded for years, how a European Commission-backed grant fits into that story now, why Ajelix is pulling back from the US market to focus on Europe instead, and the freemium pricing mistake that cost them more than they expected. This podcast is brought to you by Delta Systems, your one-stop shop for front-end, back-end, and full-stack software development. At Delta, Justin and Aaron share the same philosophy when it comes to clients: they treat people like colleagues, not just customers. Maybe that’s why Delta typically spends years working with the same companies: how many software engineering firms can you say that about? So, if you’ve got a big SaaS project in mind but have no idea where to start, come and get a free scope and estimate from Delta Systems at: https://deltasystems.com/ Got a burning idea for an episode, or a SaaS question you absolutely must know the answer to? Leave us a voice memo: https://www.speakpipe.com/SaasThatApp