In this episode of Getting to Aha!, Darshan Mehta is joined by Vashte Johnson, the Founder of Slidedesignr. Join them as they discuss the importance of customer insights, Vashte’s insights accelerator model for creating powerful deliverables, as well as the importance of storytelling, clarity, and emotional engagement in visualizations.

Vashte Johnson is an insights visualization consultant with over fifteen years of experience conducting qualitative and quantitative consumer research. She is the Founder of Slidedesignr, a market research, advertising, marketing, and business services company focused on building powerful insight deliverables. Vashte is also a member of the Qualitative Research Consultants Association, a global network of qualitative research professionals. 

👉 When defining insights, Vashte emphasizes that they are not simply an accumulation of facts or observations. Instead, they are practical tools with direct use for clients. She stresses the importance of finding the underlying message within the data and connecting it to the client's problem. 

👉 One misconception that is addressed in the conversation is the idea that insights need to be groundbreaking or entirely unique. Both Darshan and Vashte agreed that insights can stem from combining different observations and simply articulating a core truth that resonates with clients. It is crucial to visualize insights in a logical framework that clients can easily understand and apply. 

👉 Vashte's insights accelerator model comprises four key components. The first component is adopting a consultant's mindset, which involves thinking beyond the data and considering the larger context and implications. The second component is understanding the audience, as insights need to be tailored to the specific needs and preferences of the clients. The third component is reclaiming time for deep connections, allowing oneself time to think and form connections before diving into the design process. Lastly, the fourth component focuses on the idea hierarchy, where the most important insights are prioritized and presented effectively.

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Darshan Mehta on Linkedin - https://www.linkedin.com/in/darshan--mehta
IResearch Website - https://iresearch.com
Vashte Johnson on Linkedin - https://www.linkedin.com/in/vashte
Slidedesignr website: https://www.slidedesignr.com