Welcome to The Roofing CEO Playbook: Build It to Sell It podcast. I am your host, Lance Bachmann. What if you could turn your roofing business into a private equity success story? In this episode, I sit down with Greg Weller, CEO of Alloy Roofing, to break down the PE acquisition process. We clear up common myths, unpack why culture matters in a deal, and dive into how to structure earnouts that work. Whether you're planning an exit or scaling for growth, this episode is packed with actionable insights. The Roofing CEO Playbook: Build It to Sell It podcast is sponsored by our friends at Rilla and ServiceTitan.