Ready to scale your roofing business and sell it for top dollar? This is The Roofing CEO Playbook: Build It to Sell It—the no-BS podcast for serious entrepreneurs in the roofing and home services industries. Hosted by Lance Bachmann, a fearless leader with a proven track record of building and selling multimillion-dollar companies, this podcast delivers the hard-hitting strategies you need to grow fast and prepare for a profitable exit.
In each episode, Lance cuts through the noise to give you bold, actionable advice that actually works. No fluff. No filler. Just real-world insights from someone who's done it. From doubling your profitability to what buyers are really looking for in a roofing company, Lance tells it like it is—and gives you the playbook to follow.
If you're a roofing business owner looking to scale aggressively, dominate your market, and sell at a premium, this podcast is for you. Featuring interviews with industry leaders, private equity experts, and entrepreneurs who’ve made their exit, every episode is packed with clear steps you can take today to transform your business.
Traditional Marketing is Dying - And What to Do Instead: Insights from Katie Donovan
February 20, 2025 • 64 MIN
Welcome to The Roofing CEO Playbook: Build It to Sell It podcast. I am your host, Lance Bachmann.
What if you could revolutionize your digital marketing strategy and dominate the home services industry? In this episode, I sit down with Katie Donovan, CEO of CAMP Digital, to explore the future of AI-driven lead generation, the evolution of marketing agencies, and how to maximize your return on ad spend. Whether you're scaling your roofing business or looking to future-proof your marketing, this episode is packed with actionable insights.
The Roofing CEO Playbook: Build It to Sell It podcast is sponsored by our friends at Rilla and ServiceTitan.
The Truth About PE Buyouts: Myths, Money & Culture with Greg Weller
February 13, 2025 • 42 MIN
Welcome to The Roofing CEO Playbook: Build It to Sell It podcast. I am your host, Lance Bachmann.
What if you could turn your roofing business into a private equity success story? In this episode, I sit down with Greg Weller, CEO of Alloy Roofing, to break down the PE acquisition process. We clear up common myths, unpack why culture matters in a deal, and dive into how to structure earnouts that work. Whether you're planning an exit or scaling for growth, this episode is packed with actionable insights.
The Roofing CEO Playbook: Build It to Sell It podcast is sponsored by our friends at Rilla and ServiceTitan.
Good Operators Get Tired; Great Business People Get Rich: Shani Taylor’s Story
February 6, 2025 • 46 MIN
Welcome to The Roofing CEO Playbook: Build It to Sell It podcast. I am your host, Lance Bachmann.
I sit with Shani Taylor, an award-winning business coach and entrepreneur in this episode. Shani shares her incredible journey from homelessness to international success, offering insights on overcoming adversity, mastering the mindset for growth, and building sustainable businesses. Tune in to learn why great business people thrive where good operators struggle and discover actionable strategies for scaling your business and transforming your life.
The Roofing CEO Playbook: Build It to Sell It podcast is sponsored by our friends at Rilla and ServiceTitan.
How Alex Goldovsky Built 3 Multi-Million Dollar Businesses
January 30, 2025 • 31 MIN
Welcome to The Roofing CEO Playbook: Build It to Sell It podcast. I am your host, Lance Bachmann.
In this episode of The Roofing CEO Playbook: Build It to Sell It, I sit down with Alex Goldovsky, a serial entrepreneur and CEO of three successful businesses in the banking and finance sector. Alex shares his journey from corporate employee to serial entrepreneur, revealing the strategies that helped him land massive contracts with Wall Street companies, scale companies to multi-million dollar revenues, and master digital marketing along the way.
The Roofing CEO Playbook: Build It to Sell It podcast is sponsored by our friends at Rilla and ServiceTitan.
Why Private Equity Loves Trades with Dustin Van Orman
January 23, 2025 • 35 MIN
Welcome to The Roofing CEO Playbook: Build It to Sell It podcast. I am your host, Lance Bachmann.
In this episode of The Roofing CEO Playbook: Build It to Sell It, I sit down with Dustin Van Orman, the President of Business Development and M&A at Any Hour Services, to dive into the realities of building a thriving business in the trade industry. Dustin shares his journey from service tech to managing $500M in revenue across 24 brands, the rise of private equity in trades, the moral obligation to build sustainable businesses, and the critical role of leadership in overcoming challenges.
The Roofing CEO Playbook: Build It to Sell It podcast is sponsored by our friends at Rilla and ServiceTitan.
From Vulnerability to Victory: Leadership Lessons with Keith Mercurio
January 16, 2025 • 14 MIN
Welcome to The Roofing CEO Playbook: Build It to Sell It podcast. I am your host, Lance Bachmann.
In this episode of The Roofing CEO Playbook: Build It to Sell It, I sit down with Keith Mercurio, a renowned personal development coach and speaker, to explore the power of authenticity and vulnerability in leadership. Keith shares his journey from inauthenticity to embracing his true self, highlighting the transformative impact of personal relationships and mentorship. We dive into the importance of confronting uncomfortable truths, fostering genuine connections, and creating environments where vulnerability thrives. Join us for an inspiring conversation that challenges you to embrace your true self and elevate your leadership.
The Roofing CEO Playbook: Build It to Sell It podcast is sponsored by our friends at Rilla and ServiceTitan.
Unlocking Success: Mental Coaching for Business Owners with Sean Michael Crane
January 9, 2025 • 32 MIN
In this episode of The Roofing CEO Playbook: Build It to Sell It, Lance Bachmann welcomes Sean Michael Crane, a performance coach at Unstoppable 365. They explore the importance of mental coaching and personal development for business owners, sharing strategies for maintaining focus, managing stress, and achieving inner peace amidst the challenges of entrepreneurship. Tune in for insights on building strong relationships, overcoming obstacles, and unlocking the full potential for success in both business and life.
Betting on Yourself and Building Authentic Brands with Brad Lea
January 2, 2025 • 30 MIN
In this episode of The Roofing CEO Playbook: Build It to Sell It, host Lance Bachmann is joined by Brad Lea, a renowned entrepreneur and speaker, to discuss the importance of betting on yourself, the value of nurturing relationships, and the mindset needed for success in sales. Tune in for insightful strategies and heartfelt stories that will inspire you to elevate your personal and professional life!
The Importance of a Value System in Business with JT Foxx
December 12, 2024 • 31 MIN
In this episode of The Roofing CEO Playbook: Build It to Sell It, host Lance Bachmann sits with JT Foxx, a global entrepreneur to discuss the importance of gaining the right mindset needed for success and the importance of investing in valuable relationships. They take us on a journey on how to sustain a successful business.
The Immigrant Mentality: Scaling Success in Roofing with Dmitry Lipinskiy
December 5, 2024 • 29 MIN
In this episode of The Roofing CEO Playbook: Build It to Sell It, host Lance Bachmann sits down with Dmitry Lipinskiy, CEO of Directorii, to discuss the evolution of roofing industry conferences, building trust in business, and the importance of personal branding. They explore Dmitry's journey from immigrant to successful entrepreneur, his approach to running Directory, and insights on scaling roofing businesses.
Grow Your Wealth by Growing Personally: ‘In the Trenches’ Insights from Ellen Rohr
November 27, 2024 • 68 MIN
In the brand new episode of The Roofing CEO Playbook: Build It to Sell It, Ellen Rohr of ServiceTitan is Lance Bachmann’s latest esteemed guest. Ellen is a powerhouse of business and since 1995 has been helping start, fix and grow small businesses with her hard-earned ‘in the trenches’ insights. Together, our two experts cover some of the invaluable lessons she's learned, from financial stewardship to managing egos and the importance of forthright leadership. She maybe wasn’t fully prepared to run a business when she got her break, but she said ‘yes’ and set her mind to learning and growing. You could do the same. Join the conversation and listen in for some entrepreneurial plays that could give you and your business a tangible lift.
The Future of Home Services: Tech, Training, and Transformation with Sebastian Jimenez
November 21, 2024 • 69 MIN
In this episode of The Roofing CEO Playbook: Build It to Sell It, host Lance Bachmann chats with Sebastian Jimenez, founder of Rilla, about revolutionizing sales training with AI-powered virtual ride-alongs. They explore leadership, technology adoption, and coaching in-home services, emphasizing resilience and innovation to drive growth in the roofing and HVAC industries.
Building and Scaling Your Business for Maximum Profitability: Marketing Insights, Operational Rigor, and AI with Ara Mahdessian - Part 2
November 14, 2024 • 36 MIN
In the second part of this episode of The Roofing CEO Playbook: Build It to Sell It, host Lance Bachmann continues his conversation with Ara Mahdessian, co-founder and CEO of ServiceTitan. This episode delves into the importance of revenue optimization, the transformative impact of AI-driven tools for contractors, and how building a strong company culture can drive growth and profitability. Ara also shares invaluable insights on adapting leadership styles as businesses scale, maximizing operational processes, and meeting the evolving demands of the market.
Building a Profitable Future: Marketing Strategies for Contractors with Ara Mahdessian - Part 1
November 7, 2024 • 26 MIN
In this episode of The Roofing CEO Playbook: Build It to Sell It, host Lance Bachmann is joined by Ara Mahdessian, co-founder and CEO of ServiceTitan. In part one of this episode, Ara explores the challenges of implementing technology in contracting businesses, the development of ServiceTitan, and the transformative potential of effective marketing and operational strategies in the home service industry.
The Roofing CEO Playbook: Build It To Sell It with Lance Bachmann is sponsored by ServiceTitan and Rilla
Trailer
November 5, 2024 • < 1 MIN
Ready to scale your roofing business and sell it for top dollar? This is The Roofing CEO Playbook: Build It to Sell It—the no-BS podcast for serious entrepreneurs in the roofing and home services industries. Hosted by Lance Bachmann, a fearless leader with a proven track record of building and selling multimillion-dollar companies, this podcast delivers the hard-hitting strategies you need to grow fast and prepare for a profitable exit.