Greatest Hits from 2024: Revolutionizing Events with the Community-First Approach

For additional resources for #eventprofs visit www.productionvaluematters.com This holiday season we’re reviving some of our best episodes from 2024! In this episode, Matthew interviews Liz Lathan, co-founder and CMO of The Community Factory. They discuss the evolution from traditional corporate events to community-centric experiences. Liz shares insights on the Community as a Service model, the importance of facilitated networking, and strategies for creating meaningful connections in business events.

For additional resources for #eventprofs visit www.productionvaluematters.com

This holiday season we’re reviving some of our best episodes from 2024! In this episode, Matthew interviews Liz Lathan, co-founder and CMO of The Community Factory.

Join them as they discuss:

The Community as a Service (CaaS) model and its impact on business events
Strategies for integrating content delivery with community building
The evolution of keynote presentations in modern events
The Return on Emotion (ROE) framework

Liz Lathan brings over two decades of experience in event marketing and community building, offering valuable insights for both seasoned professionals and newcomers to the industry. She shares practical advice for creating events that foster authentic human connections while maintaining business objectives.

If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify.

Host LinkedIn: linkedin.com/in/matthewbyrnecsep

Guest LinkedIn: linkedin.com/in/lizlathan

Production Value Matters: The Business Event Podcast is handcrafted by our friends over at: fame.so

Previous guests include: Nick Borelli of Zenus Inc, Jonathan Kazarian of Accelevents, Mahoganey Jones of Event Specialists Inc, Sarah James of Live Nation, Kim Washington of NBA, Jacob Zucker of Morgan Stanley, Carrie Davenport of Altria and Catherine Chaulet of Global DMC Partners

Check out our three most downloaded episodes: