Guardians of the Email Galaxy: Global Deliverability Lessons from the Certified Senders Alliance

In this new episode of Email After Hours, Sebastian Kluth, Team Lead at the Certified Senders Alliance (CSA), shares his insights and trade secrets on the importance of transparency, proper permissioning, and good data in effective email marketing strategies. He’ll also dive into lessons senders in all regions can learn from German senders—who enjoy some of the highest inbox placement rates in the world.

In a world filled with phishers, scammers, and other email villains, the Certified Senders Alliance (CSA) sets standards for the email ecosystem and enforces best practices.

In other words, any sender trying to navigate the latest deliverability challenges and reach more inboxes will want to take notes on this episode.

In just 30 minutes, email guru Sebastian Kluth, Team Lead at the Certified Senders Alliance (CSA), shares his insights and trade secrets on the importance of transparency, proper permissioning, and good data in effective email marketing strategies. He’ll also dive into lessons senders in all regions can learn from German senders—who enjoy some of the highest inbox placement rates in the world.

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Email After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.so

Previous guests include: Johanna Morlock Abassi, Assistant Director, Email Marketing at The Bradford Group; Jennifer (Davis) Partin, Director, Retention Marketing at Hickory Farms, LLC; Michael Knapp, Lead Email Designer & Developer at Skipton Building Society; Nicholas Greatex, Chief Marketing Officer at TFG Brands Londonand; Adam Purslow, CEO & Founder at TheLoyaltyCo.; Laura Christensen, Senior Director of Professional Services at Validity, Inc.; Florian Vierke, Sr. Manager, Deliverability Services at Mapp Digital; Marcel Becker, Senior Director Product Management at Yahoo!; Eric Stelle, Email Deliverability Specialist at Mapp Digital; and many others.

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