Rethinking Customer Loyalty Programs: The Good, The Bad, and The Free Coffee
November 8, 2023
A great customer loyalty program goes beyond points and perks. In this episode, we’ll explore the intricacies of loyalty programs and how they can be leveraged to build strong customer relationships.
As consumers, we’re all loyal to certain brands. Whether it's the local coffee shop that knows our order by heart, or the hotel chain that always goes the extra mile to make us feel special, loyalty is a powerful force in the business world.
But in today's competitive landscape (where consumers have endless options at their fingertips), brands can't afford to be complacent.
To that end, meet Adam Purslow, CEO of TheLoyaltyCo., a company that specializes in driving customer engagement and loyalty.
In this episode, we’ll explore the intricacies of loyalty programs and how they can be leveraged to build strong customer relationships.
But in today's competitive landscape (where consumers have endless options at their fingertips), brands can't afford to be complacent.
To that end, meet Adam Purslow, CEO of TheLoyaltyCo., a company that specializes in driving customer engagement and loyalty.
In this episode, we’ll explore the intricacies of loyalty programs and how they can be leveraged to build strong customer relationships.
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Previous guests include: Johanna Morlock Abassi, Assistant Director, Email Marketing at The Bradford Group; Jennifer (Davis) Partin, Director, Retention Marketing at Hickory Farms, LLC; Michael Knapp, Lead Email Designer & Developer at Skipton Building Society; Nicholas Greatex, Chief Marketing Officer at TFG Brands Londonand; Adam Purslow, CEO & Founder at TheLoyaltyCo.; Laura Christensen, Senior Director of Professional Services at Validity, Inc.; Florian Vierke, Sr. Manager, Deliverability Services at Mapp Digital; Marcel Becker, Senior Director Product Management at Yahoo!; Eric Stelle, Email Deliverability Specialist at Mapp Digital; and many others.
Check out our three most downloaded episodes:
- Rethinking Customer Loyalty Programs: The Good, The Bad, and The Free Coffee
- The One Email Metric You’re Not Tracking (& Other Secrets to Killer Email Content) with MarketingProfs’ Ann Handley
- New Consumer Email Trends & Tips to Become a BFF Brand with the Data & Marketing Association (DMA)