The Secret Sauce to Game-Changing Partnerships: Lessons from Netflix, CBC & More
March 4, 2025
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In this episode of Production Value Matters, host Matthew Byrne interviews Brett Hendrie, Director of Strategic Events at the Rotman School of Management at the University of Toronto. With over 20 years of experience, including his transformative tenure at Hot Docs, Brett shares insights on developing engaging content for diverse audiences, building strategic partnerships, and leveraging technology for hybrid event formats.
In this episode of Production Value Matters, host Matthew Byrne is joined by Brett Hendrie, Director of Strategic Events at the Rotman School of Management at the University of Toronto.
Join them as they discuss:
- Strategies for developing compelling content that engages diverse audiences
- The "rule of thirds" approach to content innovation
- Building effective partnerships with organizations like Netflix and CBC
- Leveraging technology for hybrid events and global reach
- The future of event content and emerging trends
Brett Hendrie brings over 20 years of experience in the events industry, including his transformative tenure at Hot Docs, North America's largest documentary film festival, where he served as executive director. At Rotman, he leads the school's thought leadership events portfolio, bringing cutting-edge management thinking and business insights to a global audience through speaker series, conferences, debates, and more.
If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify. For additional resources, visit productionvaluematters.com.
Guest LinkedIn: linkedin.com/in/BrettHendrie
Production Value Matters: The Business Event Podcast is handcrafted by our friends over at: fame.so
Previous guests include: Nick Borelli of Zenus Inc, Jonathan Kazarian of Accelevents, Mahoganey Jones of Event Specialists Inc, Sarah James of Live Nation, Kim Washington of NBA, Jacob Zucker of Morgan Stanley, Carrie Davenport of Altria and Catherine Chaulet of Global DMC Partners
Check out our three most downloaded episodes:
Previous guests include: Nick Borelli of Zenus Inc, Jonathan Kazarian of Accelevents, Mahoganey Jones of Event Specialists Inc, Sarah James of Live Nation, Kim Washington of NBA, Jacob Zucker of Morgan Stanley, Carrie Davenport of Altria and Catherine Chaulet of Global DMC Partners
Check out our three most downloaded episodes:
- Measuring Value in Your Events: Insights from Jodi Collen, Director of Meetings and Events at Great Clips
- Educating Clients and Managing Expectations in Event Production with Fransiska Weckesser
- The Intersection of Event Planning and Psychology with Victoria Matey of Matey Events