Join hosts Matt and Stephanie as they sit down with Don DeVeaux, Professor of Practice at Michigan State University's MSMR program, to explore the evolving landscape of market research education and talent development. With over three decades of experience spanning General Motors, GfK, and academia, Don shares invaluable insights on preparing the next generation of researchers, navigating the AI revolution, and the enduring importance of human skills in insights work. Whether you're a seasoned researcher, hiring manager, or considering a career in insights, this episode offers a fascinating look at how academic institutions and industry partners are collaborating to shape tomorrow's research leaders.

- Why fundamental research skills remain critical even as technology evolves

- How to build effective mentorship relationships in modern research careers

- The essential soft skills new researchers need to develop, from communication to critical thinking

- Why the first 2-3 years are transformative for young researchers' confidence and capabilities

- How AI should be integrated into research education as a tool, not a replacement

- Why an MSMR degree creates versatile career paths beyond traditional research roles

- The importance of balancing technical skills with real-world application in research education

- How academic-industry partnerships strengthen the talent pipeline through hands-on experience

- Why teaching problem-solving and client communication remains as crucial as technical skills

- The value of structured support systems for remote and in-person research professionals