How do AI and data shape the world? And, how can you be the sculptor? In the latest episode of The Curiosity Current: A Market Research Podcast, hosts Stephanie Vance and Matt Mahan welcome Saket Kumar, Vice President of Consumer Analytics at Citi, to explore the true power of deep data analytics and AI in the enhancement of customer experience. Through the episode, they discuss the criticality of AI governance frameworks, balancing automation with human expertise and how organizations can effectively integrate large language models into their analytics workflows. This conversation highlights the intersectionality of generative AI and data analytics, proposing a shift in perception of AI - from a task executor to a thought partner. Tune in for actionable insights to help you understand the art of data and its meaning, and the role of AI in it all.

Collecting data is one thing; creating impact with it is an art that needs to be mastered. In the latest episode of The Curiosity Current, hosts Stephanie Vance and Matt Mahan welcome Karen Kraft, Associate Director of Consumer Insights at Johnsonville, to share her secrets behind the art and science of turning data into impact. From mastering the chameleon-like ability to speak different business languages to revolutionizing creative testing and knowledge management, Karen shares battle-tested strategies that have earned her a seat at the executive table. Whether you're a seasoned researcher or just starting your insights journey, this conversation offers practical wisdom on building influence, telling compelling stories, and navigating male-dominated industries. Tune in to discover a whole new way of creating meaning with data.

In this episode of The Curiosity Current: A Market Research Podcast, host Stephanie and Matt are joined by Tina Tonielli, North America Lead for Consumer and Business Insights at Haleon, a global leader in consumer health, specializing in innovative solutions that prioritize everyday well-being. Tina discusses her journey from brand management to market research, blending curiosity and business acumen to transform consumer insights into impactful business strategies. Tina shares her expertise in integrating consumer insights into business strategy, fostering inclusivity in market research, and leveraging generative AI for transformative change. This episode is a must-listen for an inspiring discussion for professionals looking to deepen their understanding of impactful market research and strategic decision-making.

In this episode of The Curiosity Current: A Market Research Podcast, hosts Stephanie and Matt are joined by Lenny Murphy, a trailblazer in market research and a thought leader in leveraging technology for transformative business impact. Known for his work with GreenBook and Gen2 Advisors, Lenny discusses his unconventional entry into the industry, his passion for innovation, and how he has evolved to become a trusted advisor to industry leaders navigating disruption. Lenny also shares his insights into the industry's evolution and gives his perspective on the role of AI in shaping the future of research. From the importance of asking the right questions to navigating the challenges of disruption, this episode is a must-listen for anyone in the market research space.

Do you find yourself pondering what today’s trends and insights tell us about tomorrow’s consumers? Ever wonder how technology is changing the market research landscape? Are you curious about what keeps insights professionals up at night? Get swept away by the Curiosity Current: A Market Research Podcast about two world-leading market research experts who follow their natural curiosity to bring consumer insights to life.