Do you find yourself pondering what today’s trends and insights tell us about tomorrow’s consumers? Ever wonder how technology is changing the market research landscape? Are you curious about what keeps insights professionals up at night? Get swept away by the Curiosity Current: A Market Research Podcast about two world-leading market research experts who follow their natural curiosity to bring consumer insights to life.
Bridging Silos and Strategy in Pharma Research with Shawn McKenna
May 20, 2025 • 52 MIN
How do you navigate the complexity of pharma research without losing strategic clarity? In this episode, Shawn McKenna, Senior Director of Analytics at Currax Pharmaceuticals, shares real-world lessons on team building, AI, and staying grounded in what truly matters: the human side of health insights.
The Real Cost of Bad Data: Survey Fraud, AI Agents, and Data Integrity with Roddy Knowles
May 13, 2025 • 32 MIN
What if up to 40% of your research data is bad—and you don’t even know it? In this episode, Roddy Knowles, COO of dtect and host of This is Product Management, joins The Curiosity Current to talk about the silent crisis facing the market research industry: survey fraud. From undercover operations in fraud networks to the rise of AI agents completing surveys, Roddy brings the heat—and the expertise—on what it really takes to defend your data.
The Human Side of AI: Empathy, Insights, and Innovation with Idil Miriam Cakim
May 6, 2025 • 40 MIN
How can we balance AI’s power with the human touch? In this episode, researcher and thought leader Idil Miriam Cakim joins The Curiosity Current to explore empathy, ethics, and innovation in AI-powered insights. From the value of storytelling to navigating AI adoption in the workplace, this is a must-listen for anyone navigating AI and insights with a human lens.
Moving Brands Beyond the Friend Zone: Doug Zarkin on Building Emotional Customer Connections
April 22, 2025 • 24 MIN
In this episode of The Curiosity Current, hosts Stephanie Vance and Matt Mahan welcome Doug Zarkin, Chief Brand Officer at Modern Performance and Recovery Brands and author of "Moving Your Brand Out of the Friend Zone.
Storytelling, Service & AI: Tanya Pinto's Journey
April 15, 2025 • 39 MIN
In this episode of The Curiosity Current, hosts Matt and Stephanie sit down with Tanya Pinto, Principal UX Researcher at Microsoft focused on Copilot AI, to explore the evolving relationship between artificial intelligence and human insight. Through the lens of both her corporate work and humanitarian efforts as founder of Baal Dan Charities, Tanya shares valuable perspectives on maintaining empathy in research, leveraging AI tools effectively, and creating space for authentic human connection in an increasingly digital world. Whether you're a researcher navigating AI integration or a leader fostering team growth, this conversation offers practical insights on balancing technological advancement with human-centered approaches.
The Keys to the Future: AI and Data Analytics with Saket Kumar of Citi
March 25, 2025 • 45 MIN
How do AI and data shape the world? And, how can you be the sculptor? In the latest episode of The Curiosity Current: A Market Research Podcast, hosts Stephanie Vance and Matt Mahan welcome Saket Kumar, Vice President of Consumer Analytics at Citi, to explore the true power of deep data analytics and AI in the enhancement of customer experience. Through the episode, they discuss the criticality of AI governance frameworks, balancing automation with human expertise and how organizations can effectively integrate large language models into their analytics workflows. This conversation highlights the intersectionality of generative AI and data analytics, proposing a shift in perception of AI - from a task executor to a thought partner. Tune in for actionable insights to help you understand the art of data and its meaning, and the role of AI in it all.
Mastering the Language of Data for Impact with Karen Kraft from Johnsonville
March 11, 2025 • 43 MIN
Collecting data is one thing; creating impact with it is an art that needs to be mastered. In the latest episode of The Curiosity Current, hosts Stephanie Vance and Matt Mahan welcome Karen Kraft, Associate Director of Consumer Insights at Johnsonville, to share her secrets behind the art and science of turning data into impact. From mastering the chameleon-like ability to speak different business languages to revolutionizing creative testing and knowledge management, Karen shares battle-tested strategies that have earned her a seat at the executive table. Whether you're a seasoned researcher or just starting your insights journey, this conversation offers practical wisdom on building influence, telling compelling stories, and navigating male-dominated industries. Tune in to discover a whole new way of creating meaning with data.
Inclusive Marketing and the Future of Research: A Conversation with Tina Tonielli of Haleon
February 25, 2025 • 39 MIN
In this episode of The Curiosity Current: A Market Research Podcast, hosts Stephanie and Matt are joined by Tina Tonielli, North America Lead for Consumer and Business Insights at Haleon, a global leader in consumer health, specializing in innovative solutions that prioritize everyday well-being. Tina discusses her journey from brand management to market research, blending curiosity and business acumen to transform consumer insights into impactful business strategies. Tina shares her expertise in integrating consumer insights into business strategy, fostering inclusivity in market research, and leveraging generative AI for transformative change. This episode is a must-listen for an inspiring discussion for professionals looking to deepen their understanding of impactful market research and strategic decision-making.
Redefining Market Research: Insights from Leonard Murphy on Innovation and AI
February 12, 2025 • 41 MIN
In this episode of The Curiosity Current: A Market Research Podcast, hosts Stephanie and Matt are joined by Lenny Murphy, a trailblazer in market research and a thought leader in leveraging technology for transformative business impact. Known for his work with GreenBook and Gen2 Advisors, Lenny discusses his unconventional entry into the industry, his passion for innovation, and how he has evolved to become a trusted advisor to industry leaders navigating disruption. Lenny also shares his insights into the industry's evolution and gives his perspective on the role of AI in shaping the future of research. From the importance of asking the right questions to navigating the challenges of disruption, this episode is a must-listen for anyone in the market research space.
The Curiosity Current: A Market Research Podcast
February 10, 2025 • 1 MIN
Do you find yourself pondering what today’s trends and insights tell us about tomorrow’s consumers? Ever wonder how technology is changing the market research landscape? Are you curious about what keeps insights professionals up at night? Get swept away by the Curiosity Current: A Market Research Podcast about two world-leading market research experts who follow their natural curiosity to bring consumer insights to life.