Cracking Google’s Algorithm: Scaling Organic Traffic with SEO and Link Building Strategies with Salva Jovells of Hockerty
July 18, 2024
Welcome to the Market Movers: Building Brands and Links with Linkifi podcast, your go-to spot for transforming your business into an unforgettable brand. Dive into the world where branding meets SEO and link-building, and unlock the secrets to becoming more visible, credible, and irresistible to your audience. I am Chris Panteli, Co-Founder and CEO at Linkifi, and I am joined by my co-host and Co-Founder and CEO, Nick Biggs.
Ready to rise above the noise and make your mark?
Joining us on this episode is Salva Jovells, Marketing Manager at Hockerty, a company specialising in custom-tailored menswear. Join us as we discuss Hockerty's impressive SEO strategies and the use of AI technology in their marketing efforts. Discover how Hockerty achieved significant growth in organic traffic, its content approach, and its innovative link-building strategy.
Dive into the conversation about the limitations of filters in personalising clothing choices and the role of AI in enhancing the customer shopping experience. Find out how AI can improve business operations and adapt to a constantly evolving market.
👉 Linkifi secures high-authority backlinks and media coverage through digital PR, pitching journalists to earn links in reputable Tier-1 publications. Want to boost your brand visibility and domain authority, increasing search rankings and traffic with Linkifi?🔥📈
Set up a call with us now:
☎️ https://calendly.com/linkifi/pr.
Welcome to the Market Movers: Building Brands and Links with Linkifi podcast, your go-to spot for transforming your business into an unforgettable brand. Dive into the world where branding meets SEO and link-building, and unlock the secrets to becoming more visible, credible, and irresistible to your audience. I am Chris Panteli, Co-Founder and CEO at Linkifi, and I am joined by my co-host and Co-Founder and CEO, Nick Biggs.
Ready to rise above the noise and make your mark?
Joining us on this episode is Salva Jovells, Marketing Manager at Hockerty, a company specialising in custom-tailored menswear.
Here are some key talking points from the episode:
- Introduction to Salva Jovells and Hockerty's impressive growth in organic traffic
- Hockerty's approach to content creation and customisation of SEO tools
- The balance between SEO and PPC combined strategies
- Hockerty's unique link-building tactics
- Navigating Google's SERP changes and the importance of adaptability
- Hockerty plans to incorporate AI into product descriptions to enhance user experience
- The limitations of filters and the potential of personalised AI solutions
- The mindset required to embrace AI improvements
- Delivering value and personalisation through AI
Salva’s tenure at Hockerty spans over nine years, first as a Marketing Communications Specialist and seven years as the Marketing Manager. Here is how he describes his career and his acquired skill set. “Throughout my career, I have been committed to improving the marketing results of the teams I have been involved in and those I have led. While I am a team player, I am also very oriented to results, and my scientific background has pushed me in that direction. Analysis of the results, replicating the test, and validating hypotheses are ways of thinking that perfectly match the daily decisions on performance marketing.”
👉 Linkifi secures high-authority backlinks and media coverage through digital PR, pitching journalists to earn links in reputable Tier-1 publications. Want to boost your brand visibility and domain authority, increasing search rankings and traffic with Linkifi?🔥📈
Set up a call with us now:
Market Movers: Building Brands & Links with Linkifi Podcast is handcrafted by our friends over at: fame.so