Market Movers: Building Brands & Links with Linkifi
Welcome to the Market Movers: Building Brands and Links with Linkifi podcast, the go-to spot for transforming your business into an unforgettable brand. Dive into the world where branding meets SEO and link-building, and unlock the secrets to becoming more visible, credible, and downright irresistible to your audience. Ready to rise above the noise and make your mark?
Mastering SEO and Link Building Strategies in Travel with Alex Galinos of Hoppa
October 3, 2024 • 39 MIN
Welcome to the Market Movers: Building Brands and Links with Linkifi podcast, your go-to spot for transforming your business into an unforgettable brand. Dive into the world where branding meets SEO and link-building, and unlock the secrets to becoming more visible, credible, and irresistible to your audience. I am Chris Panteli, Co-Founder and CEO at Linkifi, and I am joined by my co-host and Co-Founder and CEO, Nick Biggs. Ready to rise above the noise and make your mark? In this episode, we’re joined by Alex Galinos, Head Of SEO and SEO Product Manager at Hoppa, a global travel aggregator. Alex dives deep into his data-driven SEO strategies, focusing on link building, PR, and content optimization. He highlights the importance of balancing guest posting and digital PR to create a diverse backlink profile and shares how his team tracks ROI across different channels using custom reporting. Alex also explains how they tackle seasonality and prioritise high-value pages in their link-building efforts. The conversation wraps up with insights on how SEO in the travel industry is evolving, including the impact of Google’s AI-driven search changes and the challenge of staying visible in a competitive SERP landscape. πŸ‘‰ Linkifi secures high-authority backlinks and media coverage through digital PR, pitching journalists to earn links in reputable Tier-1 publications. Want to boost your brand visibility and domain authority, increasing search rankings and traffic with Linkifi?πŸ”₯πŸ“ˆ Set up a call with us now: ☎️ https://calendly.com/linkifi/pr.
Driving 400% Organic Growth Optimising SEO with Matthew Martin of Represent
September 26, 2024 • 43 MIN
Welcome to the Market Movers: Building Brands and Links with Linkifi podcast, your go-to spot for transforming your business into an unforgettable brand. Dive into the world where branding meets SEO and link-building, and unlock the secrets to becoming more visible, credible, and irresistible to your audience. I am Chris Panteli, Co-Founder and CEO at Linkifi, and I am joined by my co-host and Co-Founder and CEO, Nick Biggs. Ready to rise above the noise and make your mark? It’s a pleasure to welcome Matthew Martin, SEO manager at Represent, a luxury British fashion retailer. Matthew shares how his targeted SEO strategies, including branded search, digital PR, and A/B testing, drove significant organic growth for Represents. He emphasises the power of building relationships with the press and nurturing a community of passionate customers. Matthew also discusses his approach to keyword research, collaboration with product teams, and the evolving role of AI in SEO. The conversation concludes with insights into his work with the Cadence brand and future growth plans. πŸ‘‰ Linkifi secures high-authority backlinks and media coverage through digital PR, pitching journalists to earn links in reputable Tier-1 publications. Want to boost your brand visibility and domain authority, increasing search rankings and traffic with Linkifi?πŸ”₯πŸ“ˆ Set up a call with us now: ☎️ https://calendly.com/linkifi/pr.
Building a Seven Figure SEO Business with Nathan Gotch, CEO of Rankability
September 19, 2024 • 54 MIN
Welcome to the Market Movers: Building Brands and Links with Linkifi podcast, your go-to spot for transforming your business into an unforgettable brand. Dive into the world where branding meets SEO and link-building, and unlock the secrets to becoming more visible, credible, and irresistible to your audience. I am Chris Panteli, Co-Founder and CEO at Linkifi, and I am joined by my co-host and Co-Founder and CEO, Nick Biggs. Ready to rise above the noise and make your mark? It’s a pleasure to welcome Nathan Gotch, CEO of Rankability and Founder and Head SEO Coach at Gotch SEO Academy. Join us as we discuss recent Google updates and the future of search engines and SEO. They cover topics such as the importance of relevant keywords, the integration of AI into SEO, content scaling, Google's core update, and the viability of traditional affiliate sites. We also delve into link-building strategies, local link-building, user signals, and the potential impact of AI on search. This insightful conversation provides valuable insights into the current state of SEO and the importance of quality content and link authority. πŸ‘‰ Linkifi secures high-authority backlinks and media coverage through digital PR, pitching journalists to earn links in reputable Tier-1 publications. Want to boost your brand visibility and domain authority, increasing search rankings and traffic with Linkifi?πŸ”₯πŸ“ˆ Set up a call with us now: ☎️ https://calendly.com/linkifi/pr.
Legendary HARO Founder Peter Shankman on Revolutionizing Media Connections
September 12, 2024 • 22 MIN
Welcome to the Market Movers: Building Brands and Links with Linkifi podcast, your go-to spot for transforming your business into an unforgettable brand. Dive into the world where branding meets SEO and link-building, and unlock the secrets to becoming more visible, credible, and irresistible to your audience. I am Chris Panteli, Co-Founder and CEO at Linkifi, and I am joined by my co-host and Co-Founder and CEO, Nick Biggs. Ready to rise above the noise and make your mark? It’s a pleasure to welcome Peter Shankman, Founder of Source of Sources and Advisor at Levl. Join us as we discuss Peter's entrepreneurial journey and his expertise in marketing, customer experience, and neurodiversity. Learn about the evolution of Haro into Connective and the exciting changes in the new platform. Get insider tips on maximising your chances of getting coverage and explore the plans for Connective. Don't miss out on this insightful conversation with an industry expert! πŸ‘‰ Linkifi secures high-authority backlinks and media coverage through digital PR, pitching journalists to earn links in reputable Tier-1 publications. Want to boost your brand visibility and domain authority, increasing search rankings and traffic with Linkifi?πŸ”₯πŸ“ˆ Set up a call with us now: ☎️ https://calendly.com/linkifi/pr.
300% Growth in One Year: Aman Chopra’s SEO Secrets from Stallion Express
September 5, 2024 • 26 MIN
Welcome to the Market Movers: Building Brands and Links with Linkifi podcast, your go-to spot for transforming your business into an unforgettable brand. Dive into the world where branding meets SEO and link-building, and unlock the secrets to becoming more visible, credible, and irresistible to your audience. I am Chris Panteli, Co-Founder and CEO at Linkifi, and I am joined by my co-host and Co-Founder and CEO, Nick Biggs. Ready to rise above the noise and make your mark? It’s a pleasure to welcome Aman Chopra, Digital Marketing Manager and Lead SEO at Stallion Express, Canada’s leading eCommerce shipping service. Join us as we discuss Aman's background, Stallion Express's growth, its SEO strategies, content creation, link building, the use of AI, and future plans for the company. This podcast is a must-listen if you're interested in learning about effective SEO techniques and the shipping industry. πŸ‘‰ Linkifi secures high-authority backlinks and media coverage through digital PR, pitching journalists to earn links in reputable Tier-1 publications. Want to boost your brand visibility and domain authority, increasing search rankings and traffic with Linkifi?πŸ”₯πŸ“ˆ Set up a call with us now: ☎️ https://calendly.com/linkifi/pr.
Building Effective SEO Strategies for Brand Awareness with Vasilisa Marinova-Kaseva of Merkle
August 29, 2024 • 31 MIN
Welcome to the Market Movers: Building Brands and Links with Linkifi podcast, your go-to spot for transforming your business into an unforgettable brand. Dive into the world where branding meets SEO and link-building, and unlock the secrets to becoming more visible, credible, and irresistible to your audience. I am Chris Panteli, Co-Founder and CEO at Linkifi, and I am joined by my co-host and Co-Founder and CEO, Nick Biggs. Ready to rise above the noise and make your mark? It’s a pleasure to welcome Vasilisa Marinova-Kaseva, SEO Manager at Merkle Bulgaria. Merkle provides global retailers with a single source of expertise, technology, and operational support. At Merkle, Vasilisa works with clients across various verticals to help companies scale their brand awareness through SEO. Vasilisa shares insights on using SEO to enhance brand awareness, emphasising the importance of keyword strategy, valuable content, and quality backlinks. She discusses metrics for measuring success, creating user-centric content, and the role of link-building in increasing visibility. She explains why enhancing user satisfaction remains a key strategy to drive SEO success. πŸ‘‰ Linkifi secures high-authority backlinks and media coverage through digital PR, pitching journalists to earn links in reputable Tier-1 publications. Want to boost your brand visibility and domain authority, increasing search rankings and traffic with Linkifi?πŸ”₯πŸ“ˆ
The Digital Marketers Guide: AI, SEO and Algorithm Mastery with Neil Patel
August 1, 2024 • 25 MIN
Welcome to the Market Movers: Building Brands and Links with Linkifi podcast, your go-to spot for transforming your business into an unforgettable brand. Dive into the world where branding meets SEO and link-building, and unlock the secrets to becoming more visible, credible, and irresistible to your audience. I am Chris Panteli, Co-Founder and CEO at Linkifi, and I am joined by my co-host and Co-Founder and CEO, Nick Biggs. Ready to rise above the noise and make your mark? Joining us on this special episode is Neil Patel, SEO Guru and Co-Founder of Neil Patel Digital. It’s a pleasure and an honor to have Neil on our podcast today. Neil has become the ambassador for online digital marketing and a testament to the powers of multichannel PR and the continual output of supremely high-quality content. Neil shares his journey into SEO, starting with his first website at 16, and discusses the current SEO landscape and Google's AI-driven changes. He highlights the impact of AI on jobs, emphasising the creation of new opportunities and the importance of staying informed and adaptable. Neil advises marketers to focus on fundamentals and develop effective systems rather than thinking too advanced in adapting to algorithm changes. πŸ‘‰ Linkifi secures high-authority backlinks and media coverage through digital PR, pitching journalists to earn links in reputable Tier-1 publications. Want to boost your brand visibility and domain authority, increasing search rankings and traffic with Linkifi?πŸ”₯πŸ“ˆ
Cracking Google’s Algorithm: Scaling Organic Traffic with SEO and Link Building Strategies with Salva Jovells of Hockerty
July 18, 2024 • 36 MIN
Welcome to the Market Movers: Building Brands and Links with Linkifi podcast, your go-to spot for transforming your business into an unforgettable brand. Dive into the world where branding meets SEO and link-building, and unlock the secrets to becoming more visible, credible, and irresistible to your audience. I am Chris Panteli, Co-Founder and CEO at Linkifi, and I am joined by my co-host and Co-Founder and CEO, Nick Biggs. Ready to rise above the noise and make your mark? Joining us on this episode is Salva Jovells, Marketing Manager at Hockerty, a company specialising in custom-tailored menswear. Join us as we discuss Hockerty's impressive SEO strategies and the use of AI technology in their marketing efforts. Discover how Hockerty achieved significant growth in organic traffic, its content approach, and its innovative link-building strategy. Dive into the conversation about the limitations of filters in personalising clothing choices and the role of AI in enhancing the customer shopping experience. Find out how AI can improve business operations and adapt to a constantly evolving market. πŸ‘‰ Linkifi secures high-authority backlinks and media coverage through digital PR, pitching journalists to earn links in reputable Tier-1 publications. Want to boost your brand visibility and domain authority, increasing search rankings and traffic with Linkifi?πŸ”₯πŸ“ˆ Set up a call with us now: ☎️ https://calendly.com/linkifi/pr.
Unlocking Profitability on Amazon: The Role of Inventory Management with Chelsea Cohen, Co-Founder of SoStocked
July 3, 2024 • 34 MIN
Welcome to the Market Movers: Building Brands and Links with Linkifi podcast, your go-to spot for transforming your business into an unforgettable brand. Dive into the world where branding meets SEO and link-building, and unlock the secrets to becoming more visible, credible, and irresistible to your audience. I am Chris Panteli, Co-Founder and CEO at Linkifi, and I am joined by my co-host and Co-Founder and CEO, Nick Biggs. Ready to rise above the noise and make your mark? Joining us on this episode is Chelsea Cohen, Co-Founder of SoStocked, the first Amazon inventory management and forecasting software that is fully customisable and understandable. Join us as we discuss Chelsea's journey in e-commerce, her success as an Amazon seller, and the creation of her inventory management software, SoStocked. We dive into the pain points that led to the development of SoStocked and how it addresses the gaps in existing software. Chelsea also shares strategies for selling successfully on Amazon, the importance of inventory-minded marketing, and the evolving landscape of Amazon advertising. She provides valuable insights into building a brand on Amazon and offers advice for getting started on the platform. πŸ‘‰ Linkifi secures high-authority backlinks and media coverage through digital PR, pitching journalists to earn links in reputable Tier-1 publications. Want to boost your brand visibility and domain authority, increasing search rankings and traffic with Linkifi?πŸ”₯πŸ“ˆ Set up a call with us now: ☎️ https://calendly.com/linkifi/pr.
Mastering Management and Leadership at Fortune 500 Companies: Insights from Mads Singers
June 27, 2024 • 36 MIN
Welcome to the Market Movers: Building Brands and Links with Linkifi podcast, your go-to spot for transforming your business into an unforgettable brand. Dive into the world where branding meets SEO and link-building, and unlock the secrets to becoming more visible, credible, and irresistible to your audience. I am Chris Panteli, Co-Founder and CEO at Linkifi, and I am joined by my co-host and Co-Founder and CEO, Nick Biggs. Ready to rise above the noise and make your mark? Does Mads Singers even need an introduction? Mads is a management consultant with deep roots in the SEO community and experience working with Fortune 500 companies like X and IBM. He is the co-founder and head of product development at HeyRamp, where he streamlines management processes. Join us as we discuss the importance of effective management and leadership in the business community. Mads also dives into the challenges and benefits of streamlining management processes, mastering hiring delegation, implementing operational systems, promoting individuals to management roles, and rectifying performance issues. We also touch on the topics of behaviour, personality, motivation, and the role of AI in management. πŸ‘‰ Linkifi secures high-authority backlinks and media coverage through digital PR, pitching journalists to earn links in reputable Tier-1 publications. Want to boost your brand visibility and domain authority, increasing search rankings and traffic with Linkifi?πŸ”₯πŸ“ˆ Set up a call with us now: ☎️ https://calendly.com/linkifi/pr.
The Importance of On-Page SEO for E-commerce: Insights from Marc Regimbeau, Co-Founder and CEO at ConvertMate
June 20, 2024 • 28 MIN
Welcome to the Market Movers: Building Brands and Links with Linkifi podcast, your go-to spot for transforming your business into an unforgettable brand. Dive into the world where branding meets SEO and link-building, and unlock the secrets to becoming more visible, credible, and downright irresistible to your audience. I am Chris Panteli, Co-Founder and CEO at Linkifi, and I am joined by my co-host and Co-Founder and CEO, Nick Biggs. Ready to rise above the noise and make your mark? Our special guest today is Marc Regimbeau, Co-Founder and CEO of ConvertMate, a company specialising in enhancing e-commerce platforms and optimising SEO for organic search traffic. Join us as we discuss the evolving SEO landscape and how e-commerce businesses can thrive with SEO. Marc shares his background and how he came to start ConvertMate. We also touch on topics like link building, conversion rate optimisation, and the future of e-commerce. Listen in for valuable insights on the importance of SEO and how tools like ConvertMate can help optimise and automate the SEO process.
The Significance of the Google Leak: SEO Implications Explored with Barry Schwartz, CEO of Rusty Brick, Inc.
June 13, 2024 • 34 MIN
Welcome to the Market Movers: Building Brands and Links with Linkifi podcast, your go-to spot for transforming your business into an unforgettable brand. Dive into the world where branding meets SEO and link-building, and unlock the secrets to becoming more visible, credible, and downright irresistible to your audience. I am Chris Panteli, co-founder at Linkifi, and I am joined by my co-host and co-founder, Nick Biggs. Ready to rise above the noise and make your mark? Our special guest today is Barry Schwartz, CEO of Rusty Brick, Inc., a web construction firm specializing in customized online technology that helps companies decrease costs and increase sales. Join us as we discuss the recently leaked Google documents and their potential impact on SEO. Barry, a renowned figure in the world of search, provides valuable insights and clarifies the nuances and contradictions in Google's statements. They also discuss the future of AI overviews and the ongoing debate about the importance of backlinks.
The Future of AI in Publishing and Travel: Insights from Ana Jakimovska, Ex-CEO of Culture Trip
June 6, 2024 • 43 MIN
Welcome to the Market Movers: Building Brands and Links with Linkifi podcast, your go-to spot for transforming your business into an unforgettable brand. Dive into the world where branding meets SEO and link-building, and unlock the secrets to becoming more visible, credible, and downright irresistible to your audience. I am Chris Panteli, co-founder at Linkifi, and I am joined by my co-host and co-founder, Nick Biggs. Ready to rise above the noise and make your mark? Our special guest today is Ana Jakimovska, Ex-CEO of Culture Trip. Join us as we explore the exciting potential of artificial intelligence (AI) in various industries, particularly in publishing and travel. Discover how AI can revolutionize content production, the challenges of data scraping and fair use, and the future of content publishing. Gain valuable insights from Ana Jakimovska, a leader in digital product management and strategy, as she shares her journey from product manager to Ex-CEO of Culture Trip and her vision for blending technology with creativity.
The Power of Purpose-Driven Marketing Strategies with Laricea Roman-Halliday of Boohoo Group
May 30, 2024 • 43 MIN
Welcome to the Market Movers: Building Brands and Links with Linkifi podcast, your go-to spot for transforming your business into an unforgettable brand. Dive into the world where branding meets SEO and link-building, and unlock the secrets to becoming more visible, credible, and downright irresistible to your audience. I am Chris Panteli, co-founder at Linkifi, and I am joined by my co-host and co-founder, Nick Biggs. Ready to rise above the noise and make your mark? Our special guest today is Laricea Ioana Roman-Halliday, Head of Marketing - Dorothy Perkins, Burton, and Wallis Brands at Boohoo Group. Join us as Laricea shares her insights on purpose-driven marketing strategies, competing with brick-and-mortar stores as an e-commerce platform, social media marketing in the fashion industry, the role of affiliates, and marketing in an AI landscape. She also discusses the importance of understanding customer preferences, brand purpose, digital PR, and link building.
Building Topic Clusters for SEO Success with Antonis Dimitriou, SEO Lead at Minuttia
May 23, 2024 • 26 MIN
Welcome to this episode of Market Movers: Building Brands and Links with Linkifi podcast, your go-to spot for transforming your business into an unforgettable brand. Dive into the world where branding meets SEO and link-building, and unlock the secrets to becoming more visible, credible, and downright irresistible to your audience. I am Chris Panteli, co-founder at Linkifi, and I am joined by my co-host and co-founder, Nick Biggs. Joining us this week is SEO Lead at Minuttia and all-round content marketing guru, Antonis Dimitriou. Join us as we learn about Antonis' transition from accounting to digital marketing, the power of data-driven strategies, and how to achieve impressive results through niche targeting. We also explore the power of user-generated content, discuss insights into international SEO, the importance of E-E-A-T, and backlinks, as well as some strategies for adapting to the changing digital landscape.
The Future of SEO in an AI World with Charles Floate, Co-Founder at SEO.Careers
May 16, 2024 • 41 MIN
Welcome to this episode of Market Movers: Building Brands and Links with Linkifi podcast, your go-to spot for transforming your business into an unforgettable brand. Dive into the world where branding meets SEO and link-building, and unlock the secrets to becoming more visible, credible, and downright irresistible to your audience. I am Chris Panteli, co-founder at Linkifi, and I am joined by my co-host and co-founder, Nick Biggs. Joining us today is a legend and thought leader in the field of SEO, Charles Floate, the Co-Founder of SEO.Careers. Join us as we discuss his journey in the SEO industry and share his thoughts on the future of SEO and AI. He talks about the importance of adapting to the rapidly changing industry and discusses the potential impact of AI on search engine rankings. Charles also discusses the shifting dynamics of SEO in relation to platforms like Google, TikTok, and Instagram. He shares his insights on e-commerce and the decline of niche sites. The conversation covers Google's algorithm updates, including the helpful content classifier update and the importance of links. Charles predicts that links will continue to be an important ranking factor.
The Journey from a Lawyer to a Multiple Founder and SEO Scientist with Kyle Roof
May 9, 2024 • 32 MIN
Welcome to the Market Movers: Building Brands and Links with Linkifi podcast, your go-to spot for transforming your business into an unforgettable brand. Dive into the world where branding meets SEO and link-building, and unlock the secrets to becoming more visible, credible, and downright irresistible to your audience. I am Chris Panteli, co-founder at Linkifi, and I am joined by my co-host and co-founder, Nick Biggs. Ready to rise above the noise and make your mark? Our special guest today is Kyle Roof. Kyle is the Co-Founder of Internet Marketing Gold and PageOptimizer Pro and the Lead SEO at High Voltage SEO. Join us as we share his journey into the SEO industry and discuss recent Google updates and their impact on niche and monetized sites. Kyle emphasizes the importance of being real and trustworthy with your online presence and offers insights on optimizing user experience and diversifying traffic sources. He also discusses the future of SEO, the role of backlinks, and his tool, Page Optimizer Pro. To stay competitive, he advises monitoring competitors and making necessary adjustments.
Content Sites in the Age of AI: Challenges and Strategies with Dominic Wells, CEO of Onfolio
May 2, 2024 • 27 MIN
Welcome to the first episode of Market Movers: Building Brands and Links with Linkifi podcast, your go-to spot for transforming your business into an unforgettable brand. Dive into the world where branding meets SEO and link-building, and unlock the secrets to becoming more visible, credible, and downright irresistible to your audience. I am Chris Panteli, co-founder at Linkifi, and I am joined by my co-host and co-founder, Nick Biggs. Ready to rise above the noise and make your mark? Our special guest today is Dominic Wells, the CEO of Onfolio, a company listed on the NASDAQ that acquires and scales digital marketing companies. Join us as we share Dominic’s journey from selling Human Proof Designs to managing a portfolio of digital companies. Learn about the challenges faced by content sites in the age of AI and the future of SEO agencies. Discover how Dominic navigates the role of shareholders and gain valuable advice for newcomers in the industry.
Trailer
April 24, 2024 • < 1 MIN
Welcome to the Market Movers: Building Brands and Links with Linkifi podcast, the go-to spot for transforming your business into an unforgettable brand. Dive into the world where branding meets SEO and link-building, and unlock the secrets to becoming more visible, credible, and downright irresistible to your audience. Ready to rise above the noise and make your mark?