How Do You Build Buzz Without Big Budgets?
March 18, 2025
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In this episode of Production Value Matters, host Matthew Byrne interviews Yvonne McNair, an Emmy-nominated event producer and Chief Experience Officer at Captivate Productions. Yvonne discusses the element of surprise and delight, creative marketing approaches, and her experiences working with high-profile artists like Prince. She offers practical insights on balancing creative vision with budget constraints while creating memorable experiences.
In this episode of Production Value Matters, host Matthew Byrne is joined by Yvonne McNair, the distinguished Chief Experience Officer at Captivate Productions.
Join them as they discuss:
- Creating the "fear of missing out" through surprise elements
- Balancing creative vision with budget constraints
- Working with high-profile artists and applying those lessons to corporate events
- Alternative marketing strategies that generate buzz without traditional advertising
- Adapting to social media and digital platforms while maintaining live experience integrity
Yvonne McNair brings a wealth of experience from her work with iconic artists like Prince and major brands including BET, NBC, and Google. With two Emmy nominations to her credit, she shares her approach to creating events that leave lasting impressions and offers practical advice for event professionals looking to integrate surprise and delight elements regardless of budget size.
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Guest LinkedIn: linkedin.com/in/yvonnemcnaire
Production Value Matters: The Business Event Podcast is handcrafted by our friends over at: fame.so
Previous guests include: Nick Borelli of Zenus Inc, Jonathan Kazarian of Accelevents, Mahoganey Jones of Event Specialists Inc, Sarah James of Live Nation, Kim Washington of NBA, Jacob Zucker of Morgan Stanley, Carrie Davenport of Altria and Catherine Chaulet of Global DMC Partners
Check out our three most downloaded episodes:
Previous guests include: Nick Borelli of Zenus Inc, Jonathan Kazarian of Accelevents, Mahoganey Jones of Event Specialists Inc, Sarah James of Live Nation, Kim Washington of NBA, Jacob Zucker of Morgan Stanley, Carrie Davenport of Altria and Catherine Chaulet of Global DMC Partners
Check out our three most downloaded episodes:
- Measuring Value in Your Events: Insights from Jodi Collen, Director of Meetings and Events at Great Clips
- Educating Clients and Managing Expectations in Event Production with Fransiska Weckesser
- The Intersection of Event Planning and Psychology with Victoria Matey of Matey Events