What if fertility support was as accessible as your skincare routine? In this episode, I sit down with Samantha Diamond, Co-Founder and CEO of Bird&Be, the fertility wellness company helping people take control of their reproductive health through education, at-home testing, and science-backed supplements. After navigating her own experience with PCOS, pregnancy loss, and fertility challenges, Samantha left her career to build a company that could close the enormous gap in reproductive health education. Just a few years later, Bird&Be has grown into an eight-figure business, serves customers across every stage of the fertility journey, and recently expanded into more than 1,000 Ulta Beauty locations. We discuss what it takes to build trust in a highly personal healthcare category, how fertility awareness is evolving, why male fertility deserves more attention, and the realities of scaling a venture-backed company while raising a family.